Agenda

As CEO & CMO of Loyalty360, Mark is committed to bringing loyalty to the forefront as a critical marketing strategy. To further this goal, he has created an unbiased, market-driven clearinghouse and think tank through which users and loyalty providers can interact and collaborate with. His finger on the pulse of what’s happening in loyalty, Mark is driven to give members the expert insight and guidance they need to develop strategies and implement programs that effectively engage their customers and employees and build stronger relationships with them.

Mark has significant experience in selling, designing and administering prepaid, loyalty/CRM programs, as well as data-driven marketing communication programs. He received his start in loyalty program design while at Fifth Third Bank in Cincinnati, OH where he developed the bank’s open (merchant-based gift card) and closed (MasterCard) system stored value programs (Premiere Issue).

Following, Mark was Vice President of Product Development at Stored Value Systems. Through efforts, SVS designed the gift card mall product and wrote its first comprehensive market evaluation on loyalty. He was also responsible for the recommendation to acquire the assets of DataMark Technologies and their loyalty processing clients. At Size Technologies, Mark sold loyalty and CRM programs to Alliance Data Systems (Dynamic Value), Carlson Marketing Group (Gold Points Replacement), National Processing Company/Bank of America, Blackhawk Marketing/Safeway and First Data Resources.

Mark has his undergraduate degree in mass communications (media management) from Miami University, an M.B.A from the University of Cincinnati, and is currently pursuing an M.B.A. in Business Information - Statistics from Xavier University. A recognized thought leader in loyalty marketing, Mark shares his expert insights with media worldwide. He is a regular contributor to Hotel Executive and 21st Century Business and has been featured in FoxBusiness, NBC News, ABC News, New York Times, Washington Post, 1to1 Magazine, MarketingSherpa, CRM Magazine and The PrePaid Press.

Teacher. Mentor. Strategist. Innovator. Author. All are terms you could use to identify Adam Pierno. The highly caffeinated Pierno has refined a simple methodology to build precise strategies for numerous client campaigns. Prior to his current role as AVP of Marketing Strategy at Arizona State University’s Enterprise Marketing Hub, Pierno leveraged his knowledge of consumer behavior to produce informed and effective campaigns for such national brands as Delta Air Lines, Dial Corporation, Domino’s Pizza, Dunkin’ Brands and Mercedes-Benz. His first book, Under Think It delves into the foundational aspects of marketing strategy. He was inspired to pen this insightful guidebook to fill a void in strategy training curriculum. That book is used to teach strategy at universities, global agencies and Fortune 100 companies. His second book, Specific demonstrates a model that today’s brands can use to grow in an absence of viable mass media. He’s been interviewed and quoted for ABC News, NPR, Adweek, Business Journals and more. Adam hosts his own podcast featuring conversations with business and marketing luminaries, called The Strategy Inside Everything.

Elizabeth Fettes is the head of Marketing & Brand Strategy for Premier Worldwide Marketing which is the exclusive worldwide sales and marketing representatives for Karisma Hotels & Resorts. Karisma is an award-winning luxury hotel collection which owns and manages properties in Latin America, the Caribbean and Europe with an impressive portfolio including the one and only Nickelodeon Hotels & Resorts and Margaritaville Island Reserve Resort, the all-inclusive brand of Margaritaville. Elizabeth oversees and transforms each brand to life within the consumer’s journey with tailored communications and marketing one to one, not one to all. From brand ideation to product development to interaction throughout the consumer lifecycle, Elizabeth has continued to improve the dialogue with the consumer to be one of meaning, value and putting the consumer’s needs front and center. With her previous experience at Regent Seven Seas Cruises, Royal Caribbean and the sports industry, she has continued her passion of creating an unique consumer marketing experience. She’s an avid sports fan – Miami Hurricanes (Go Canes), loves spending time with her family, traveling and curling up with her 150-lb French Mastiff, Patrick.
 

Pamela Erlichman is the Chief Marketing Officer for Jebbit. With over 20 years of marketing experience, Pam is responsible for the Jebbit brand and customer experience. Prior to joining Jebbit, Pam was the Vice President of Marketing for Oracle Data Cloud, which included creation and growth of Oracle Data Cloud’s industry firsts the Data Hotline and the Data Lab brands, providing data strategy and education to brand, media and agency partners. Pam joined Oracle Data Cloud via the Datalogix acquisition, where she created and grew the marketing function from its inception. Prior to Datalogix, Pam worked at Digitas, leading relationships with world-class brands including Delta Air Lines, AT&T, FedEx, Ahold USA, Celebrity Cruise Lines, and Progressive Insurance.
 

King was a pioneer of the digital age, leaving the traditional side of marketing communications to build his own digital agency in 1995. Over the next 16 years, his firm represented clients ranging from Visa to Goodyear to Nestlé and teams in the NFL, MLB and NHL before being acquired by Marcus Thomas in 2011. Today, King is one of the agency’s leaders in Content Marketing, directs agency marketing and is a digital strategist helping the agency’s clients use technology to make human connections online and in-person.
 
He is a prolific speaker and writer on subjects relating to the integration of technology and marketing. He is a former board member of the Public Relations Society of America and the Press Club of Cleveland; former president of AAF Cleveland; and was inducted into the Advertising Hall of Fame in 2012. He is a graduate of Kent State University and has served on their Alumni Board of Directors and Board of Professional Advisors to the University’s College of Communication & Information.
 

Ian Verschuren has helped Marcus Thomas grow successfully on two continents. He is an integral member of the firm’s consulting group, offering Marcus Thomas’ clients applied experience and a comprehensive understanding of technology and its potential intersections with business. Since the mid ‘90s, Ian has counseled clients from major league sports teams to multinational industrial companies and well-known global brands. He holds a Master of Business Administration in strategic business management from Case Western Reserve University’s Weatherhead School of Management.

As VP of Sales – North America, Eric is fully responsible for the sales operations in North America and is accountable for all associated key business development initiatives around Kentico EMS (digital experience platform) and Kentico Kontent (headless CMS and Content-as-a-Service, CaaS). Eric joined Kentico Software in the fall of 2008 and has over 16 years in the enterprise content management industry consulting clients on digital engagement strategies and solutions. Eric specializes in forming strategic alliances and programs that add value to the customer relationship; and his approach to building and managing the US team has given Kentico Software the ability to establish a successful and growing North American presence.
 

Bridget Sponsky is the Sr. Director of Enterprise Marketing at Ally leading a team responsible for the strategic direction and execution of brand advertising, content, sponsorships and partnerships. 

Prior to joining Ally in October 2008, Bridget held various positions at several advertising agencies including Young & Rubicam, Doner and Campbell-Ewald in the areas of brand, retail, experiential and entertainment advertising.

As a mentor to Michigan-area college students, Bridget focuses much of her free time in the development of her mentees.  She is also a current board member of The Bottomless Toy Chest, a non-profit organization devoted to bringing joy, hope and toys to pediatric cancer patients.  As an Ally LEADing the Way award recipient serving as an example of what it means to be a leader, Bridget was also part of the Ally team awarded the 2017 FCS Financial Marketer of the Year and consistently demonstrates a commitment to support Ally, her customers and her colleagues. 

Bridget earned a bachelor’s degree in advertising from Michigan State University.  She is a busy mother of two and active in fundraising and volunteerism for several community organizations.
 

Eliot Hamlisch serves as senior vice president, worldwide loyalty and partnerships at Wyndham Hotels & Resorts, one of the world’s leading hotel brand franchisors and hotel management services providers with more than 9,000 hotels across 80 countries under 20 hotel brands. In his role, Hamlisch oversees Wyndham Rewards, the company’s award-winning guest loyalty program, as well as its co-branded credit card, loyalty partnerships & sponsorships, rewards program marketing, and customer acquisition and retention efforts.
 
Previously, Hamlisch served as Wyndham’s head of global sales, overseeing a team of over 100 sales professionals tasked with generating more than $1B in annual revenue across the company’s worldwide hotel portfolio. He joined the organization in 2016 as vice president of sales innovation.
Prior to Wyndham, Hamlisch spent three years leading sales strategy and operations at Starwood Hotels and Resorts, where he was responsible for developing, executing and supporting strategic initiatives to drive profitable growth across the company’s North American portfolio.
Earlier in his career, Hamlisch held a number of strategic planning, business development and customer engagement positions with Deloitte Consulting and American Express Company. He graduated magna cum laude from Harvard College and received his Master's in Business Administration from Harvard Business School.

Sharath is Group Loyalty Manager with Air Arabia, the leading low cost airline in the Middle East and North Africa. 
 
He is an award winning growth marketeer with 10 years of experience helping organisations like INFINITI Automobiles, M H Alshaya, Kuwait and Reliance Retail, India launch Loyalty & CRM programs and transform existing ones into hugely profitable cash machines.
 
Sharath has a bachelor degree in engineering from the National Institute Of Technology, Trichy, India and an MBA from the Indian Institute of Management, Kozhikode, India.
 

As Senior Director of RBC Rewards and Loyalty, Nadia has end to end responsibility for all RBC Rewards Products including the future strategic direction, ongoing growth of the business, and expansions as we evolve the overall Loyalty program.  Nadia not only overseas the management of the Travel and Retail suite of Rewards products, but she also has direct accountability for the relationship management of key merchant partners to the program.
 
Over the past 20 years, Nadia has held progressively more senior roles with broad mandates that span across data and analytics, product management, cards and rewards.  Nadia joined RBC in 2004 in the credit cards business managing the growth and retention strategies, pricing strategies and marketing for the credit card business.
 
Nadia holds a BAA from Ryerson University in Toronto.

Michelle Garcia is Senior Manager, Customer Experience at Nissan North America. She has worked in the automotive industry for 23 years, and is a seasoned leader with comprehensive experience in program management, business transformation and change management.  With a passion for taking on new challenges, she has addressed complex business problems in national, regional, and international environments.  

Meaghan Kelly serves as Director, Acquisition and Field Engagement, at Wyndham Hotels & Resorts, the world’s largest hotel franchising company, with over 9,200 hotels across more than 80 countries on six continents. In this role, Kelly has global oversight for member acquisition and field engagement with Wyndham Rewards, the company’s award-winning guest loyalty program.
 
Most recently, Kelly spearheaded the transformation of enrollment incentives to drive growth for Wyndham Rewards—named the number one hotel rewards program by readers of USA TODAY— adding new frontline staff benefits and expanding the incentive program features, all of which were built through hotel insight, research, & analysis.
 
Kelly joined Wyndham in 2010 and since that time, has held a number of progressive operational roles at Wyndham focused on sales process, programs, and technology. She started her current role in early 2019. Prior to Wyndham, Kelly served in various marketing and operational roles with Subway and later, Realogy.
 
Kelly is a graduate of Mount Saint Mary’s University.
 

Michelle Garcia is Senior Manager, Customer Experience at Nissan North America. She has worked in the automotive industry for 23 years, and is a seasoned leader with comprehensive experience in program management, business transformation and change management.  With a passion for taking on new challenges, she has addressed complex business problems in national, regional, and international environments.  
 

Amy Barnett is a customer-obsessed marketing leader with 25+ years of CRM and Loyalty experience developing and managing many of the largest US consumer marketing databases and award-winning loyalty programs.
 
Working in a variety of agency-side leadership positions including CRM Strategy, Analytics and Communications she’s had the pleasure of partnering with best-in-class brands and Fortune 500 companies such as American Eagle Outfitters, Build-A-Bear Workshop, The Container Store, Comcast Communications, Express, GameStop, Hard Rock International, Hertz, Jiffy Lube, Michaels, Procter & Gamble, R.J. Reynolds, T.J.Maxx, StubHub, Victoria’s Secret, and Unilever.
 
In her current role as Director CRM, Loyalty & Insights at Famous Footwear, she shares a mission to make Famous Footwear your favorite place to shop for shoes. In her day-to-day role she collaborates with marketing peers from Famous.com, creative, and media teams to enhance existing customer relationships and drive meaningful, profitable growth among new and existing customers. She is an avid believer in putting the customer at the heart of every discussion, by leading with customer-informed data, research and insights. In 2019, building upon a 20+ year company legacy of rewarding customers, Amy led the successful launch of Famously YOU Rewards.
 
Amy holds a B.S. in Marketing from Clarkson University and an MBA from the University of Texas, Dallas. She’s lived in upstate New York, Connecticut, Texas and California. And for the past 10 years, St. Louis - home of the Cardinals and Blues. She believes in the pure joy of wearing the perfect pair of shoes. And, for her in any given moment those could be her Nike running shoes, Birks, UGG slippers, furry-lined Crocs, or her Sam Edelman pumps.
 

Chris has over fifteen years of experience in marketing, focused on program management, communications planning and strategy, and rolling out new technologies with a focused on delivering stellar customer experiences. Chris has been at Redbox for about two years leading the Perks loyalty program and customer strategy. Prior to Redbox, he spent three years with Walmart helping to manage direct mail for Sam’s Club, develop and test personalization, and launch a digital circular for Walmart stores. Previously Chris was at Qdoba Restaurant Corporation for nine years, where he managed their loyalty program, email marketing, catering brand and gift cards. Originally from Colorado, he’s a big fan of the Denver Broncos and the CSU Rams, his alma mater. He loves spending time with his family and getting out to golf and see concerts whenever possible.
 

Yuichiro Miyake is President of Sapporo Lion, the group that operates the restaurants and bars division of Sapporo. He has been working with Sapporo Lion for over 31 years and has great experience in restaurant management after being a top manager of several restaurants. He was recently awarded the in-house ‘Excellent Store Award of the Year’ for the store's improvement for the second straight year. In 2009, he launched a new restaurant brand "Yebisu Bar," a restaurant concept that utilizes the synergistic relationships with Sapporo Beer. Now it has become the base of Sapporo Lion's revenue. He worked on improvements of branding by restructuring and activating the concept of existing brand. After becoming general manager of sales in 2016,  he managed not only Sapporo Lion’s but also the sales of subsidiary of Sapporo Lion in Japan and overseas. He has contributed to the increase of Sapporo Lion’s revenue and expansion of its business.
 

Elizabeth Fettes is the head of Marketing & Brand Strategy for Premier Worldwide Marketing which is the exclusive worldwide sales and marketing representatives for Karisma Hotels & Resorts. Karisma is an award-winning luxury hotel collection which owns and manages properties in Latin America, the Caribbean and Europe with an impressive portfolio including the one and only Nickelodeon Hotels & Resorts and Margaritaville Island Reserve Resort, the all-inclusive brand of Margaritaville. Elizabeth oversees and transforms each brand to life within the consumer’s journey with tailored communications and marketing one to one, not one to all. From brand ideation to product development to interaction throughout the consumer lifecycle, Elizabeth has continued to improve the dialogue with the consumer to be one of meaning, value and putting the consumer’s needs front and center. With her previous experience at Regent Seven Seas Cruises, Royal Caribbean and the sports industry, she has continued her passion of creating an unique consumer marketing experience. She’s an avid sports fan – Miami Hurricanes (Go Canes), loves spending time with her family, traveling and curling up with her 150-lb French Mastiff, Patrick.
 

Julie Oleskiewicz is a Loyalty Marketing Professional with 10+ years in the travel industry. In her current role as Director, Leaders Club Program Management, she oversees the operations, servicing and performance of Leaders Club, the loyalty program of The Leading Hotels of the World, Ltd. (LHW). In 2018 Julie played a vital role in transforming the Leaders Club Program, which was re-designed to better serve the needs of both the guest and the Member Hotel customers. A passionate customer advocate, her mission was to ensure a smooth transition between programs by training hoteliers and service center employees to maintain a best-in-class service experience for loyalty member guests.
 
In her previous roles at Lufthansa German Airlines, Julie’s functional experience ranged from direct marketing to strategic brand advertising in positions at the local, regional and global levels.
 
When not traveling, Julie enjoys discovering new places in Brooklyn where she lives with her husband and baby on the way.

Jake Finch is the Vice-President Insight and Intelligence at SharkNinja, a global manufacturer of  small home appliances and market leader in the both the Vacuum and Kitchen categories
 
In this capacity, Jake leads a global team focused on Category and Market insights in support of Product Development, Customer experience in service  of launching 5 star products that delight our consumers while driving a high rate of sale for our retailers. 
His innovative approach to re-engineering  consumer insight strategies and  analytics is a  key enabler of SharkNinja’s relentless focus on innovation, consumer satisfaction  and  time to market.  Jake has previously held roles in global  customer Experience and contact center operations.
 
Jake holds a Masters in Business and Administration from HEC Montréal, considered one of the global elite of  business schools that hold all three prestigious accreditations: AMBA, AACSB International and EQUIS.
 

Jon Dale is the Assistant Vice President responsible for brand and communications for The Doctors Company, the nation’s largest physician-owned medical malpractice insurer with $4.5 billion in assets. With over 25 years in marketing and communications, Jon has led customer experience, retention, and “share of wallet” initiatives for companies in the airline, hospitality, insurance, banking, healthcare, and technology industries.
 
A Massachusetts native, Jon is a graduate of Dartmouth College and holds a Masters of Business Administration degree from Columbia University. He currently resides north of San Francisco with his wife Mary and two dogs.

Amy Barnett is a customer-obsessed marketing leader with 25+ years of CRM and Loyalty experience developing and managing many of the largest US consumer marketing databases and award-winning loyalty programs.
 
Working in a variety of agency-side leadership positions including CRM Strategy, Analytics and Communications she’s had the pleasure of partnering with best-in-class brands and Fortune 500 companies such as American Eagle Outfitters, Build-A-Bear Workshop, The Container Store, Comcast Communications, Express, GameStop, Hard Rock International, Hertz, Jiffy Lube, Michaels, Procter & Gamble, R.J. Reynolds, T.J.Maxx, StubHub, Victoria’s Secret, and Unilever.
 
In her current role as Director CRM, Loyalty & Insights at Famous Footwear, she shares a mission to make Famous Footwear your favorite place to shop for shoes. In her day-to-day role she collaborates with marketing peers from Famous.com, creative, and media teams to enhance existing customer relationships and drive meaningful, profitable growth among new and existing customers. She is an avid believer in putting the customer at the heart of every discussion, by leading with customer-informed data, research and insights. In 2019, building upon a 20+ year company legacy of rewarding customers, Amy led the successful launch of Famously YOU Rewards.
 
Amy holds a B.S. in Marketing from Clarkson University and an MBA from the University of Texas, Dallas. She’s lived in upstate New York, Connecticut, Texas and California. And for the past 10 years, St. Louis - home of the Cardinals and Blues. She believes in the pure joy of wearing the perfect pair of shoes. And, for her in any given moment those could be her Nike running shoes, Birks, UGG slippers, furry-lined Crocs, or her Sam Edelman pumps.

Cindy McKissock is Fannie Mae’s Vice President, Design, reporting to the Senior Vice President – Digital Products. Cindy is responsible for all enterprise customer and employee experience design, including service design, product design, design-led research, the enterprise digital design system, design thinking education and methodology, and design operations.

Prior to her current position, she was Vice President for Capital Markets Asset Business Initiatives, responsible for Capital Markets’ strategic initiatives to redefine the securitization process for the whole loan conduit, implement a new pricing and execution platform and develop new loan inventory management processes. Before that she was Director, Capital Markets Assets Business Initiatives; Senior Project Manager, Securities Trading; and a Software Developer for the Liquid Investment Portfolio accounting and trading systems. Before joining Fannie Mae in 2000, Cindy was a Staff Assistant at the International Monetary Fund.

Cindy has a bachelor of arts in foreign affairs from the University of Virginia and a master of science in information systems technology from George Washington University.  

Nick is a lifelong Northern California resident who has worked for The Family Coppola since 2001. What started as just a summer job during college turned into a career, with positions in shipping, hospitality, web content development and marketing, including over ten years leading the company’s social media strategy and execution. With Nick’s deep knowledge of the Coppola brands and culture, he was the natural choice for his current role, managing strategic partnerships. He spearheads and builds integrated marketing efforts for Coppola’s loyalty program, as well with partners such as the Oakland Athletics, Los Angeles Football Club, and numerous other high profile brands.  
 
Nick has a BA in Communications from Sonoma State University and currently resides in Sonoma County with his wife and two children, along with whatever critter his kids have found in the backyard today to keep as a pet.

Chris Roution, Director of Marketing Partnerships & Business Development at T-Mobile. His nearly two decades of experience years spans, business development, strategic partnerships, product management and software development. As Director of Partnerships, Chris’ main focus these days is setting the partnership strategy, vision and execution for T-Mobile’s Customer Appreciation program, T-Mobile Tuesdays. Chris’ team manages a portfolio of brand partnerships across a broad range of industries, i.e., Entertainment, Gaming, Retail, Food & Beverage and e-Commerce.
 

Kevin Myers is the Chief Marketing and Information Officer at Donatos Pizza.  In his first year Kevin has successfully “fused” the Marketing and Technology teams with innovations, growth projects, common purpose and joint goals, budgets and expected ROI. He joined Donatos following an impressive career with retail brands and software companies leading their marketing, product development, and sales efforts. Kevin specializes in “connecting the dots” often missed when chasing industry trends, implementing leading-edge technologies, and innovative branding/marketing programs. This enabled the organizations he led to align innovation to fueling sales, meeting profits, leveraging influencers and elevating the overall customer experience. 
 
While most of Kevin’s career has been in marketing and sales, he credits his engineering degree from The Ohio State University as giving him a unique advantage in aligning technology to unresolved problems, unmet needs and unique market opportunities.

As the Sr. Director of CRM & Loyalty, Lisa leads the development, execution and management of Sleep Numbers Loyalty program, the InnerCircle, as well as all direct mail and email programs. Lisa is responsible for the overall success and ongoing growth and management of these programs.  She directs the testing of all programs to ensure continued evolution and growth.  She is responsibility for the InnerCircle member engagement and program profitability. Leveraging her deep experience in retail, holding positions in merchandising, finance, strategic and promotional planning and marketing she is able to activate new initiatives quickly and successfully. Lisa is constantly striving to take the InnerCircle program to the next level of engagement. Prior to joining Sleep Number, Lisa held management positions at Best Buy and the Department Store Division of Target Corporation. She is born and bred in Minnesota, living there all her life and earning her Bachelor of Science degree from the University of Minnesota in Retail Merchandising and Business.

Jon Siegal has 30+ years helping businesses use digital and social experiences to acquire new customers and grow existing customer relationships. His clients include the International Olympic Committee, NBA, MLB, NFL, CraftWorks, Nautica, Donatos Pizza and many more.

Jon is currently Vice President of Global Loyalty Sales at Cheetah Digital. He was part of the team that built Cheetah Digital’s loyalty solution and underlying engagement data platform and is responsible for growing the company’s presence across key industries such as Retail, Restaurant and Travel.

Prior to joining Cheetah Digital, Jon was a Vice President of Sales at CRM category creator, Siebel Systems.  He was a member of the Founder’s Circle at Siebel Systems and was consistently recognized as one of the top contributors to the company’s growth from $40 million to $2 billion in annual revenue.

Jon received a Master’s degree in Business Administration from the John E. Anderson Graduate School of Management at UCLA and a Bachelor’s degree in Economics from UCLA.

Mariona Belles has over 12 years of international business experience leading digital transformation initiatives. Originally from Barcelona, Spain, she holds an MBA from ESADE Business School. She led digital programs in the travel and ecommerce industries in several European countries: Germany, Sweden, Spain and the UK before moving to the Twin Cities. Before joining Best Buy she was a Digital Strategist at Three Deep Marketing supporting key accounts like Red Wing, Medtronic, and Nestle. At Best Buy she launched multiple digital capabilities including Wish List, Student Deals and Digital Member Offers. Over the last two years she has been leading the My Best Buy loyalty and membership program focusing on transformation. She is also a certified leadership coach, possesses an agile certification by the University of Minnesota and is passionate about helping business grow through digital transformation.
 

As CEO & CMO of Loyalty360, Mark is committed to bringing loyalty to the forefront as a critical marketing strategy. To further this goal, he has created an unbiased, market-driven clearinghouse and think tank through which users and loyalty providers can interact and collaborate with. His finger on the pulse of what’s happening in loyalty, Mark is driven to give members the expert insight and guidance they need to develop strategies and implement programs that effectively engage their customers and employees and build stronger relationships with them.

Mark has significant experience in selling, designing and administering prepaid, loyalty/CRM programs, as well as data-driven marketing communication programs. He received his start in loyalty program design while at Fifth Third Bank in Cincinnati, OH where he developed the bank’s open (merchant-based gift card) and closed (MasterCard) system stored value programs (Premiere Issue).

Following, Mark was Vice President of Product Development at Stored Value Systems. Through efforts, SVS designed the gift card mall product and wrote its first comprehensive market evaluation on loyalty. He was also responsible for the recommendation to acquire the assets of DataMark Technologies and their loyalty processing clients. At Size Technologies, Mark sold loyalty and CRM programs to Alliance Data Systems (Dynamic Value), Carlson Marketing Group (Gold Points Replacement), National Processing Company/Bank of America, Blackhawk Marketing/Safeway and First Data Resources.

Mark has his undergraduate degree in mass communications (media management) from Miami University, an M.B.A from the University of Cincinnati, and is currently pursuing an M.B.A. in Business Information - Statistics from Xavier University. A recognized thought leader in loyalty marketing, Mark shares his expert insights with media worldwide. He is a regular contributor to Hotel Executive and 21st Century Business and has been featured in FoxBusiness, NBC News, ABC News, New York Times, Washington Post, 1to1 Magazine, MarketingSherpa, CRM Magazine and The PrePaid Press.