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As CEO & CMO of Loyalty360, Mark is committed to bringing loyalty to the forefront as a critical marketing strategy. To further this goal, he has created an unbiased, market-driven clearinghouse and think tank through which users and loyalty providers can interact and collaborate with. His finger on the pulse of what’s happening in loyalty, Mark is driven to give members the expert insight and guidance they need to develop strategies and implement programs that effectively engage their customers and employees and build stronger relationships with them.
Mark has significant experience in selling, designing and administering prepaid, loyalty/CRM programs, as well as data-driven marketing communication programs. He received his start in loyalty program design while at Fifth Third Bank in Cincinnati, OH where he developed the bank’s open (merchant-based gift card) and closed (MasterCard) system stored value programs (Premiere Issue).
Following, Mark was Vice President of Product Development at Stored Value Systems. Through efforts, SVS designed the gift card mall product and wrote its first comprehensive market evaluation on loyalty. He was also responsible for the recommendation to acquire the assets of DataMark Technologies and their loyalty processing clients. At Size Technologies, Mark sold loyalty and CRM programs to Alliance Data Systems (Dynamic Value), Carlson Marketing Group (Gold Points Replacement), National Processing Company/Bank of America, Blackhawk Marketing/Safeway and First Data Resources.
Mark has his undergraduate degree in mass communications (media management) from Miami University, an M.B.A from the University of Cincinnati, and is currently pursuing an M.B.A. in Business Information - Statistics from Xavier University. A recognized thought leader in loyalty marketing, Mark shares his expert insights with media worldwide. He is a regular contributor to Hotel Executive and 21st Century Business and has been featured in FoxBusiness, NBC News, ABC News, New York Times, Washington Post, 1to1 Magazine, MarketingSherpa, CRM Magazine and The PrePaid Press.
Customer loyalty is a driving force behind business growth, but building a program (and the supporting systems) required to deliver continual value to your loyal customers is a big ask. This presentation is relevant for just about any business and will explore the 4 elements of a successful loyalty eco-system: value offering, fulfillment, economy management and customer service.
Jon Siegal has 30+ years helping businesses use digital and social experiences to acquire new customers and grow existing customer relationships. His clients include the International Olympic Committee, NBA, MLB, NFL, CraftWorks, Nautica, Donatos Pizza and many more.
Jon is currently Vice President of Global Loyalty Sales at Cheetah Digital. He was part of the team that built Cheetah Digital’s loyalty solution and underlying engagement data platform and is responsible for growing the company’s presence across key industries such as Retail, Restaurant and Travel.
Prior to joining Cheetah Digital, Jon was a Vice President of Sales at CRM category creator, Siebel Systems. He was a member of the Founder’s Circle at Siebel Systems and was consistently recognized as one of the top contributors to the company’s growth from $40 million to $2 billion in annual revenue.
Jon received a Master’s degree in Business Administration from the John E. Anderson Graduate School of Management at UCLA and a Bachelor’s degree in Economics from UCLA.
Michelle Davis has over 20 years of CRM, loyalty and integrated marketing experience and brings extensive knowledge in leading and developing winning strategies across many consumer-facing industries including retail, hospitality, financial services and consumer packaged goods.
Michelle has worked with some of the top-leading U.S. and global organizations in these verticals, including Procter and Gamble, Shell, Kellogg Company, Best Buy, Hallmark Cards Inc., Hasbro, Luxottica (including Sunglass Hut North America), Radisson Hotel Group, Hyatt Hotel Corporation, Darden Restaurants, Stop & Shop and many others.
Michelle aims to deliver best-in-class solutions for her clients that keep the consumer in focus and push marketing boundaries to change the status quo. What may have worked in the past may not be right for today.
Robin Ruttle has over 15 years of brand, CRM, loyalty, and integrated marketing experience across many consumer-facing industries including retail, hospitality, consumer packaged goods, and media. Robin currently leads the loyalty program at Stop & Shop, a leading grocer in the Northeast, with over 400 stores throughout NY, NY, CT, RI, and MA. She led the design of the company’s newly enhanced program, Stop & Shop GO Rewards, which will launch in early 2020. Robin also oversees the 6M membership base of the existing loyalty card program, providing personalized experiences and campaigns throughout the year.