Speakers

Elizabeth Fettes
VP of Marketing and Brand Strategy
Karisma Hotels & Resorts
Elizabeth Fettes is the head of Marketing & Brand Strategy for Premier Worldwide Marketing which is the exclusive worldwide sales and marketing representatives for Karisma Hotels & Resorts. Karisma is an award-winning luxury hotel collection which owns and manages properties in Latin America, the Caribbean and Europe with an impressive portfolio including the one and only Nickelodeon Hotels & Resorts and Margaritaville Island Reserve Resort, the all-inclusive brand of Margaritaville. Elizabeth oversees and transforms each brand to life within the consumer’s journey with tailored communications and marketing one to one, not one to all. From brand ideation to product development to interaction throughout the consumer lifecycle, Elizabeth has continued to improve the dialogue with the consumer to be one of meaning, value and putting the consumer’s needs front and center. With her previous experience at Regent Seven Seas Cruises, Royal Caribbean and the sports industry, she has continued her passion of creating an unique consumer marketing experience. She’s an avid sports fan – Miami Hurricanes (Go Canes), loves spending time with her family, traveling and curling up with her 150-lb French Mastiff, Patrick.
 
Robin Ruttle
Digital and Loyalty Marketing
Stop & Shop
  
Pam Erlichman
CMO
Jebbit
Pamela Erlichman is the Chief Marketing Officer for Jebbit. With over 20 years of marketing experience, Pam is responsible for the Jebbit brand and customer experience. Prior to joining Jebbit, Pam was the Vice President of Marketing for Oracle Data Cloud, which included creation and growth of Oracle Data Cloud’s industry firsts the Data Hotline and the Data Lab brands, providing data strategy and education to brand, media and agency partners. Pam joined Oracle Data Cloud via the Datalogix acquisition, where she created and grew the marketing function from its inception. Prior to Datalogix, Pam worked at Digitas, leading relationships with world-class brands including Delta Air Lines, AT&T, FedEx, Ahold USA, Celebrity Cruise Lines, and Progressive Insurance.
 
Roger Dooley
Author
Brainfluence
Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill, April 26, 2019) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market.
Adam Pierno
AVP Marketing Strategy
Arizona State University
Teacher. Mentor. Strategist. Innovator. Author. All are terms you could use to identify Adam Pierno. The highly caffeinated Pierno has refined a simple methodology to build precise strategies for numerous client campaigns. Prior to his current role as AVP of Marketing Strategy at Arizona State University’s Enterprise Marketing Hub, Pierno leveraged his knowledge of consumer behavior to produce informed and effective campaigns for such national brands as Delta Air Lines, Dial Corporation, Domino’s Pizza, Dunkin’ Brands and Mercedes-Benz. His first book, Under Think It delves into the foundational aspects of marketing strategy. He was inspired to pen this insightful guidebook to fill a void in strategy training curriculum. That book is used to teach strategy at universities, global agencies and Fortune 100 companies. His second book, Specific demonstrates a model that today’s brands can use to grow in an absence of viable mass media. He’s been interviewed and quoted for ABC News, NPR, Adweek, Business Journals and more. Adam hosts his own podcast featuring conversations with business and marketing luminaries, called The Strategy Inside Everything.
Lonnie Mayne
Founder & CEO
Red Shoes Living

Lonnie Mayne created Red Shoes Living while serving as president of InMoment. What began as an internal initiative to define and give structure to the distinctive InMoment culture, quickly grew into a vehicle through which Mayne and the company could provide support for a necessary, but often neglected factor so necessary in building successful, customer-centric organizations: the human factor.

Today, Lonnie is an internationally recognized speaker and coach, sharing his message of “standing out” and creating exceptional experiences for employees, customers and in personal relationships. He has become a regular presenter at the prestigious British Citizen Awards. Held biannually at the Palace of Westminster, the awards recognize individuals for doing extraordinary things, truly making a difference in their local communities.

Whether it's business or personal, Lonnie believes that Red Shoes Living is a way of life. His impactful presentations and leadership coaching provide guidance to individuals and organizations on how to create authentic, memorable relationships and cultures. 

Eliot Hamlisch
Senior Vice President Worldwide Loyalty and Partnerships
Wyndham Hotels & Resorts
Eliot Hamlisch serves as senior vice president, worldwide loyalty and partnerships at Wyndham Hotels & Resorts, one of the world’s leading hotel brand franchisors and hotel management services providers with more than 9,000 hotels across 80 countries under 20 hotel brands. In his role, Hamlisch oversees Wyndham Rewards, the company’s award-winning guest loyalty program, as well as its co-branded credit card, loyalty partnerships & sponsorships, rewards program marketing, and customer acquisition and retention efforts.
 
Previously, Hamlisch served as Wyndham’s head of global sales, overseeing a team of over 100 sales professionals tasked with generating more than $1B in annual revenue across the company’s worldwide hotel portfolio. He joined the organization in 2016 as vice president of sales innovation.
Prior to Wyndham, Hamlisch spent three years leading sales strategy and operations at Starwood Hotels and Resorts, where he was responsible for developing, executing and supporting strategic initiatives to drive profitable growth across the company’s North American portfolio.
Earlier in his career, Hamlisch held a number of strategic planning, business development and customer engagement positions with Deloitte Consulting and American Express Company. He graduated magna cum laude from Harvard College and received his Master's in Business Administration from Harvard Business School.
A.J. Schneider
Executive Vice President
Wheaton World Wide Moving | Bekins Van Lines
 
Robert Passikoff
Founder and President
Brand Keys
Robert Passikoff, is Brand Keys founder/president, and is a sought-after speaker/thought leader on engagement, loyalty, and predictive metrics. He has pioneered work in those areas creating the Customer Loyalty Engagement Index and the Sports Fan Loyalty Index and is the creator of 7 validated customer engagement tools used to drive B2B global and multinational brand campaigns. In past lives Robert held roles as EVP Strategic Planning for William Esty Advertising, Cato Johnson Y&R Worldwide (conceived, sold, & executed their worldwide “Action Marketing” paradigm, and VP Director of Research for Citibank (where he identified B2B banking preferences that set the foundation for the first ATMs) Dr. Passikoff’s best-selling book, Predicting Market Success, provided marketers with a 21st century perspective on loyalty, and his 2nd, The Certainty Principle, dealt with engagement in a more complex and digital marketplace. Brand Keys was awarded a Gold Ogilvy for their B2B campaign research for Delta Dental. He is a three-time winner of The Advertising Research Foundation’s Innovator of the Year award, and the recipient of the ANA’s Beacon Award. New York University’s communication school declared Dr. Passikoff “the most-quoted brand consultant in the United States.” His new book, Reports of My Death: Branding in the Digital Age, will be published in Fall 2020.
 
Saloni Janveja
Executive Marketing Director of Social
Innovation and Direct to Consumer Insurance
Saloni Janveja is the Executive Marketing Director of Social, Innovation and Direct to Consumer Insurance at Ally Financial. She joined the company in 2008 as a Customer Relationship Management director to build out the journeys for Ally’s auto and bank customer base. In her current role, Janveja oversees enterprise social media efforts including customer engagement and prospecting, and she examines up and coming technology to keep Ally marketing efforts on the cutting edge.
 
Prior to joining Ally, Janveja held several roles at General Motors. She graduated from University of Michigan with a Bachelor of Business Administration in Finance, and went on to receive a Master of Business Administration in Marketing Strategy at University of Michigan’s Stephen M. Ross School of Business. In her free time, Janveja enjoys horseback riding and photography.
 
Mariona Belles
Senior Marketing Manager of Loyalty & Membership
Best Buy
Mariona Belles has over 12 years of international business experience leading digital transformation initiatives. Originally from Barcelona, Spain, she holds an MBA from ESADE Business School. She led digital programs in the travel and ecommerce industries in several European countries: Germany, Sweden, Spain and the UK before moving to the Twin Cities. Before joining Best Buy she was a Digital Strategist at Three Deep Marketing supporting key accounts like Red Wing, Medtronic, and Nestle. At Best Buy she launched multiple digital capabilities including Wish List, Student Deals and Digital Member Offers. Over the last two years she has been leading the My Best Buy loyalty and membership program focusing on transformation. She is also a certified leadership coach, possesses an agile certification by the University of Minnesota and is passionate about helping business grow through digital transformation.
 
Brian Venuti
Vice President of Global CRM
Luxottica Group
At Luxottica, Brian is the VP of Global CRM responsible for customer and patient strategies across the optical and sunglass businesses. Prior to Luxottica, he ran CRM at Etrade where he oversaw customer experience and channel strategy. His experience includes companies like Sears and Capital One where he worked to develop segmentation, targeted marketing capabilities and institute direct response innovations. He was a finalist in the Loyalty and Gamification World Championships. He received his MBA from the University of Virginia.