Agenda & Speakers

The What, the Why and the How of International Loyalty

Customers today expect the same experience no matter where they shop with you, be it across channels, across geographies or within franchises. To the consumer, there is one brand. Loyalty programs are not exempt, the same rules apply. 

In this workshop, presented by Christine Bardwell, Global Product Manager – Strategy, Oracle, she will discuss the requirements, challenges and benefits of running International loyalty programs. 


Christine Bardwell, Global Product Manager - Strategy, Oracle

Christine Bardwell is responsible for global strategy for Oracle Loyalty. Prior to joining Oracle in 2015, she accumulated more than a decade of industry experience as a researcher, analyst, and consultant to leading retail brands and technology companies focused on the pursuit of the ultimate customer experience.

Agenda Overview

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