Kim Welther, Vice President of Loyalty Strategy, Baesman Insights & Marketing
As VP of Marketing Strategy, Kim leads Baesman's loyalty, data and strategic initiatives. She is tasked with driving client growth, customer acquisition and creating data-driven retention strategies.
Before joining the Baesman team, Kim spent more than a decade at Victoria's Secret in Direct-To-Consumer campaign strategy and analysis. She built profitable customer acquisition and retention strategies from data-driven analysis to achieve company goals.