Agenda & Speakers

Delivering Connected Membership

We all know loyalty program members expect more from brands than ever before, and the way brands deliver on those expectations is often a critical differentiator. Digital-first programs with added utility, personalized notifications and curated experiential benefits are setting the bar high, leaving many brands scrambling to keep up.  We’ll discuss the concept of “connected membership” between separate brands and the work Lenati has been leading in this innovative space, helping stay ahead of evolving member expectations.

Speakers

Jodi Rausch, Customer Retention and Loyalty, Lenati

As a member of the Integrated Loyalty Services team at Lenati, Jodi works with clients to help them develop, refine and optimize their loyalty and customer engagement strategies.  For almost 25 years, she has embraced the marriage of art and science, leveraging data-driven solutions and robust customer interactions to deliver bottom-line growth and exceed member expectations.  Having worked across many industries and verticals, Jodi specializes in retail and financial services, working with brands like Gap Inc., Brooks Brothers, Vans, the Pittsburgh Steelers, Whole Foods and Citi Retail Services.
 
Jodi has a bachelor’s degree in International Studies from The American University (DC) and an MBA from Goizueta Business School at Emory University.

Agenda Overview

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