Agenda & Speakers

Building a Customer Loyalty Eco-System from the Ground Up

Customer loyalty is a driving force behind business growth, but building a program (and the supporting systems) required to deliver continual value to your loyal customers is a big ask. This presentation is relevant for just about any business and will explore the 4 elements of a successful loyalty eco-system: value offering, fulfillment, economy management and customer service.

Speakers

King Hill, SVP and Digital Strategist, Marcus Thomas

King was a pioneer of the digital age, leaving the traditional side of marketing communications to build his own digital agency in 1995. Over the next 16 years, his firm represented clients ranging from Visa to Goodyear to Nestlé and teams in the NFL, MLB and NHL before being acquired by Marcus Thomas in 2011. Today, King is one of the agency’s leaders in Content Marketing, directs agency marketing and is a digital strategist helping the agency’s clients use technology to make human connections online and in-person.
 
He is a prolific speaker and writer on subjects relating to the integration of technology and marketing. He is a former board member of the Public Relations Society of America and the Press Club of Cleveland; former president of AAF Cleveland; and was inducted into the Advertising Hall of Fame in 2012. He is a graduate of Kent State University and has served on their Alumni Board of Directors and Board of Professional Advisors to the University’s College of Communication & Information.
 

Ian Verschuren, Chief Technology Officer, Marcus Thomas

Ian Verschuren has helped Marcus Thomas grow successfully on two continents. He is an integral member of the firm’s consulting group, offering Marcus Thomas’ clients applied experience and a comprehensive understanding of technology and its potential intersections with business. Since the mid ‘90s, Ian has counseled clients from major league sports teams to multinational industrial companies and well-known global brands. He holds a Master of Business Administration in strategic business management from Case Western Reserve University’s Weatherhead School of Management.

Eric Webb, VP of Sales - North America, Kentico

As VP of Sales – North America, Eric is fully responsible for the sales operations in North America and is accountable for all associated key business development initiatives around Kentico EMS (digital experience platform) and Kentico Kontent (headless CMS and Content-as-a-Service, CaaS). Eric joined Kentico Software in the fall of 2008 and has over 16 years in the enterprise content management industry consulting clients on digital engagement strategies and solutions. Eric specializes in forming strategic alliances and programs that add value to the customer relationship; and his approach to building and managing the US team has given Kentico Software the ability to establish a successful and growing North American presence.
 

Agenda Overview

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