Agenda & Speakers

Thinking Local: Building Community Presence with Firehouse Subs

One challenge faced by large chains is creating a unique presence in the communities they serve. Firehouse Subs, for example, consists of over 1,100 locations nationwide, yet establishes an identity that creates both a consistent experience and a local flavor that represents and benefits the community. Exemplifying this commitment to corporate social responsibility is the company’s philanthropic work through The Firehouse Subs Public Safety Foundation. Through multiple fundraising channels, the company raises money for firefighting equipment and, consequently, creates an incredible amount of engagement through its commitment to this cause.
 
Join Firehouse Subs CEO Don Fox for a Customer Expo session focusing on the importance of finding unique engagement channels, including CSR, and leveraging them to create authentic bonds with both consumers and communities as a whole.
 
Key Takeaways:
 
- The effectiveness of building community-specific experiences to establish local presence at franchise locations
- CSR, and how it’s being used as an effective tool for unique engagement
- The importance of maintaining a consistent brand experience across all locations

Speakers

Don Fox, CEO, Firehouse of America, LLC

Don Fox is Chief Executive Officer of Firehouse of America, LLC, in which he leads the strategic growth of Firehouse Subs, one of America’s leading fast casual restaurant brands. Under his leadership, the brand has grown to more than 1,116 restaurants and non-traditional locations in 44 states, Puerto Rico, Canada, and Mexico, and is recognized as one of the best franchises in the country. Don sits on various boards of influence in the restaurant community, and is a respected speaker, commentator and published author. He was recognized by Nation’s Restaurant News as 2011’s Operator of the Year. In 2013, he received the prestigious Silver Plate Award from the International Food Manufacturers Association (IFMA), was recognized by FastCasual.com as the No.1 Executive in the fast casual restaurant community, and received the National Restaurant Association’s Advocacy Leadership Award.

Agenda Overview

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