Agenda & Speakers

The State of Customer Experience: Loyalty360 Member Perspective

We believe that creating engaging experiences to drive lasting customer loyalty is one of the best marketing strategies that brands can currently employ. However, creating loyalty still presents a major challenge for most organizations. They haven’t quite figured out how to leverage and execute the “right” technologies and processes in a meaningful and measurable manner.

As more brands work to achieve the same status as the "best-in-class" brands out there today, we are happy to share insights and trends into our view of the direction of customer experience and loyalty. 
 
Panelists will discuss: 

- How a loyalty program or strategy can position your brand to become “best-in-class”
- Adapting to and keeping up with changing customer expectations
- Going beyond points and expanding on individualized experiences and personalization based on data
- Top priorities for marketing executives and how they can best equip their teams to meet their goals

Speakers

Kim Welther, Vice President of Marketing Strategy, Baesman Insights and Marketing

As VP of Marketing Strategy, Kim leads Baesman's loyalty, data and strategic initiatives. She is tasked with driving client growth, customer acquisition and creating data-driven retention strategies. 
 
Before joining the Baesman team, Kim spent a decade at Victoria's Secret in Direct-To-Consumer campaign strategy and analysis. She built profitable customer acquisition and retention strategies from data-driven analysis to achieve company goals.
 

Don Smith, Senior Managing Director and Strategy & Chief Analytics Officer, Brierley+Partners

Don earned his Ph.D. in Political Science from The Florida State University, and spent 11 years in academia teaching statistics and policy evaluation. Prior to joining Brierley, he was a research director for Dallas County, in charge of database modeling, data mining, and program reporting. He has authored several journal articles and a full-length book. At Brierley, Don leads our strategic program design practice, responsible for engineering solutions which balance compelling value propositions with enhanced member experiences and data-driven customer engagement. His current client list includes 7-Eleven, Al Tayer, Express, GameStop, Grupo Gigante, Hertz and MoneyGram. An avid theater aficionado, his passion for presentation informs his marketing data analytics, where he eschews the traditional view in favor of a dynamic storytelling model that brings numbers to life through contextualization and the generation of actionable insights.
 

Pamela Erlichman, CMO, Jebbit

Pamela Erlichman is the Chief Marketing Officer for Jebbit.   With over 20 years of marketing experience, Pam is responsible for the Jebbit brand and marketing strategy.  Prior to joining Jebbit, Pam was the Vice President of Marketing for Oracle Data Cloud which included creation and growth of Oracle Data Cloud’s industry firsts The Data Hotline and The Data Lab brands; providing data strategy and education to brand, media and agency partners.  Pam joined Oracle Data Cloud via the Datalogix acquisition, where she created and grew the marketing function from it’s inception.  Prior to Datalogix, Pam worked at Digitas, leading relationships with world class brands including Delta Air Lines, AT&T, FedEx, Ahold USA, Celebrity Cruise Lines and Progressive Insurance.
 

Agenda Overview

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