Monday, November 6, 2017 - 11:15 AM - 12:15 PM
The Pearle Vision brand identity is one that has the potential to be exceptionally challenging: the 1,000+ location chain seeks to be appreciated at a local level, viewed as a friendly neighborhood retailer and medical practice. However, the brand has succeeded in both roles, given its continued growth and renowned CX practices. How does the store successfully connect with these ground level customers while maintaining its large presence around the world?
CMO & VP Doug Zarkin, in his Customer Expo session, will share with attendees how the brand has experienced staggering success at multiple levels in a complex industry, providing both retail and medical services at its brick and mortar stores while delivering CX that allows them to fulfill their brand promise of an amazing patient experience on every visit.
Key Takeaways:
- Exploring loyalty marketing as both an art and a science, and embracing both the creative and the analytical components of the process.
- Maintaining message consistency, especially when facing constraints either internal or external.
- The foundational role and purpose of marketing, and how that baseline definition has played into Pearle Vision’s journey.