Agenda & Speakers

Creating Connections That Inspire Brand Loyalty

Monday, November 6, 2017 - 1:25 PM - 2:25 PM
Building and maintaining a loyal customer base through digital transformation requires innovation centered on deepening customer engagement. In this workshop, Stephen Kennedy of Domino's will share how the world’s leader in pizza delivery is leveraging innovative platforms to engage its loyal customers. You’ll learn what the right recipe is for your business to create a compelling loyalty program that is both simple for your customers to understand yet innovative enough to stand out.

Additionally, Epsilon’s experts will share insights into some of the key trends loyalty marketers have embraced, including:
  • - How to give members the recognition that they expect – knowing who they are along with their expectations
  • - Some strategies as to how brands can reach members with the right message, in the right channel, at the right time
  • - How the Internet of things dramatically increases the ways and places loyalty marketers are going to be able to engage with consumer


Kevin Murphy, Vice President of Client Services, Epsilon

With over 25 years of experience in helping brands connect with people using data, technology and creative, Kevin provides strategic insight to brands within the quick service and fast-casual restaurant industry. His understanding of loyalty and CRM along with his innovative mindset guides the planning and execution of award winning programs. Prior to joining Epsilon, Kevin held executive level positions at Trone Brand Energy, Omnicom’s Targetbase Marketing, M/A/R/C Research and Nielsen where he worked with clients across multiple industries including hospitality, pharmaceutical, petcare, telecommunications, electronics and more. Kevin holds a Bachelor of Science degree in Business Administration and Marketing from the University of Massachusetts.

Stephen Kennedy, Director of Loyalty, Domino's

As an expert in engagement marketing, Stephen leads the development, execution and management of the award-winning Dominos® Piece of the Pie Rewards program; which has been a significant contributor to Domino’s continued business success. As Director of Loyalty Marketing, Stephen is responsible for the overall success and ongoing management of the loyalty program, directs the testing of the program to ensure continued success and has responsibility for member engagement, experience and program profitability. Leveraging over 15 years of marketing experience focused on brand strategy, insights, innovation, advertising and strategic planning, Stephen is constantly striving to take the Piece of the Pie Rewards program to the next level of engagement. Prior to joining Dominos, Stephen held management positions at General Motors, Grail Brand Labs, Campbell Ewald and Borders Group. He earned a Bachelor of Arts degree from the University of Michigan and a Masters of Business Administration from Eastern Michigan University.

Tad Fordyce, Senior Vice President of Loyalty, Epsilon

As Senior Vice President, Loyalty, Tad is responsible for leading Epsilon’s Loyalty business, including the Agility LoyaltyTM solution.  Prior to joining Epsilon in January 2016, Tad served as Senior Vice President, Global Commercial Solutions at Visa, where he was responsible for Visa’s B2B payment products around the world. Additionally, he was responsible for business strategy and product management of Visa’s risk, loyalty and business intelligent solutions. Before joining Visa, Tad was the director of database marketing for Hilton Hotels Corporation. Tad holds a Bachelor of Fine Arts in Communications from Southern Methodist University. 

Agenda Overview

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