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Agenda & Speakers

Session Featuring Domino's

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Stephen Kennedy, Director of Loyalty, Dominos

As an expert in engagement marketing, Stephen leads the development, execution and management of the award-winning Dominos® Piece of the Pie Rewards program; which has been a significant contributor to Domino’s continued business success. As Director of Loyalty Marketing, Stephen is responsible for the overall success and ongoing management of the loyalty program, directs the testing of the program to ensure continued success and has responsibility for member engagement, experience and program profitability. Leveraging over 15 years of marketing experience focused on brand strategy, insights, innovation, advertising and strategic planning, Stephen is constantly striving to take the Piece of the Pie Rewards program to the next level of engagement. Prior to joining Dominos, Stephen held management positions at General Motors, Grail Brand Labs, Campbell Ewald and Borders Group. He earned a Bachelor of Arts degree from the University of Michigan and a Masters of Business Administration from Eastern Michigan University.

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