Wednesday, November 8, 2017 - 9:00 AM - 9:50 AM
One of the most profound challenges faced by marketers today is creating and driving a message that is not only effective, but also resonates across a wide spectrum of consumer segments. Targeting one demographic may alienate another, while attempting to please both may end with neither being engaged.
Join Jamie Russo, VP, Loyalty & Customer Management at Choice Hotels and Jonathan Ruchman, Sr. Director, Customer Experience at Brookdale Senior Living as they share their expertise in building a brand message that transcends generations in the pursuit of an engaged customer base.