Agenda & Speakers

From the Inside Out: CenturyLink’s Application of First-Hand Digital Transformation Lessons Creates Effective Client Relationships

Tuesday, November 7, 2017 - 4:05 PM - 5:15 PM
Digital transformation is a phrase that is often thrown around by companies across all verticals, but rarely is it fully understood and executed. Simply defining and socializing the hurdles faced by companies looking to improve their digital presence can often prove to be a challenge, with many brands unable to even identify the problems that need to be solved. CenturyLink offers a unique perspective on the topic, given that the company went through its own transformation recently, giving them a first-hand look at the process from both sides of the table.
CenturyLink will provide exclusive insight into the company’s digital transformation, and how this has affected the way it helps clients through the same process.
Key Takeaways:
  • The significance of the digital transformation process
  • Ways in which internal processes can be applied to outward-facing projects


Ryan Willis, Director – Customer Experience, CenturyLink

Leading the Customer Experience team at CenturyLink, Ryan and team are focused on our Customers first. Putting the Customer in the drivers seat to drive CenturyLink’s strategic initiatives from infancy to implementation. Emphasis has been on leveraging digital to meet these core Customer needs. Previously Ryan lead the Marketing Strategy team directly reporting to the CMO and focused on driving both new and improving existing go to market strategies across the organization . 

Agenda Overview

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