Agenda & Speakers

Customer Loyalty in Travel & Entertainment

Perhaps no industry is undergoing more change in customer loyalty than travel & entertainment. Thanks to increasingly accessible in-home experiences, as well as the contrasting trend for Millennials to value experiences over tangible goods, marketers can feel overwhelmed when looking for what exactly goes into the “perfect experience.”

In this travel & entertainment panel, we bring together executives from top brands in the space and examine their thoughts, ideas, and predictions for topics like customer engagement, loyalty channels, new technology, and the raising expectations from customers across the vertical. 

Consumers are faced with more options for entertainment than ever before, and this panel will be a crucial resource in determining just what may be the X-factor that sets your brand apart from the rest.

Speakers

Marc Rashba, VP of Digital Partnerships & Development, Sony Pictures Entertainment

Marc Rashba is currently the Vice President of Digital Partnerships & Development for Sony Pictures Entertainment.  Previously Marc was the Vice President of Marketing for Sony overseeing the company’s customer marketing group for RVOD, digital and physical accounts working on reward winning programs at Amazon, Best Buy and Walmart.   During that period, Marc was able to work on efforts with both the My Best Buy rewards team as well as with Amazon Prime.  Marc also developed a new product line and a new technology that were awarded patents which he shares with Sony.  Prior to Sony, Marc spent a number of years in the music industry at EMI Music Group in a variety of strategic roles, but loved his time working with Brett Michaels and the band Poison the most. Marc also held a number of other entertainment roles with Bagdasarian Productions, Amblin Entertainment and others.   He lives in Oak Park, CA with his wife and three children.

Michael Marino, CXO, Caesars Entertainment

Michael oversees the Total Rewards Loyalty program, which consists of customers from Caesars’ gaming, hospitality, and online businesses.  Michael also oversees the Caesars.com e-commerce business, digital media, and PlaybyTR, Caesars’ mobile app.  Michael’s previous roles within Caesars include Vice President and Executive Associate to the Chairman, President and CEO and Director of Marketing Analytics.  Prior to joining Caesars, Michael worked at Bain & Company and Capital One Financial.
 
Michael holds a BS in Computer Science and an MBA from the University of Virginia.

Patsy Rey, Loyalty Marketing Director, Enterprise Holdings

Patsy Rey is the Loyalty Marketing Director at Enterprise Holdings Inc., the most comprehensive service provider and only investment-grade company in the U.S. car rental industry. In this role, she is responsible for the strategic development, execution and management of all marketing functions to support the successful acquisition, retention and growth of National Car Rental's Emerald Club, Enterprise Rent-A-Car's Enterprise Plus and Alamo Rent a Car's Alamo Insiders programs globally.
 
Enterprise Holdings operates – through an integrated global network of independent regional subsidiaries and franchises – the Enterprise Rent-A-Car, Alamo Rent A Car and National Car Rental brands, as well as more than 9,900 fully staffed neighborhood and airport locations in more than 90 countries. Enterprise Holdings is the largest car rental company in the world, as measured by revenue and fleet. In addition, Enterprise Holdings is the most comprehensive service provider and only investment-grade company in the U.S. car rental industry. 
 
The company and its affiliate Enterprise Fleet Management together offer a total transportation solution, operating nearly 1.9 million vehicles throughout the world. Combined, these businesses – accounting for $22.3 billion in revenue in fiscal year 2017 – include the Car Sales, Truck Rental, CarShare, Rideshare vanpooling, Zimride, Exotic Car Collection and Flex-E-Rent services, all marketed under the Enterprise brand name. The annual revenues of Enterprise Holdings – one of America’s largest private companies – and Enterprise Fleet Management rank near the top of the global travel industry, exceeding many airlines and most cruise lines, hotels, tour operators, and online travel agencies. 
 
Rey began her car rental career in 1992 as a customer service representative for Alamo Rent A Car, shortly after graduating from the University of Miami with a bachelor’s in advertising. Over the next decade, she was promoted to various roles in the sales and marketing division. In 2002, Rey was promoted to Affinity Marketing Manager for National Car Rental and Alamo Rent A Car. A year later, she was promoted to Emerald Club Marketing Manager.
 
In 2004, Rey was named Marketing Director where she was responsible for loyalty marketing and the strategic development and management of all marketing functions to support the sales teams for National Car Rental and Alamo Rent A Car. In 2008, she was promoted to Marketing Manager for National Car Rental. Rey was promoted to her current position in 2013.      

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