Patsy Rey, Loyalty Marketing Director, Enterprise Holdings
Patsy Rey is the Loyalty Marketing Director at
Enterprise Holdings Inc., the most comprehensive service provider and only investment-grade company in the U.S. car rental industry. In this role, she is responsible for the strategic development, execution and management of all marketing functions to support the successful acquisition, retention and growth of
National Car Rental's Emerald Club,
Enterprise Rent-A-Car's Enterprise Plus and
Alamo Rent a Car's Alamo Insiders programs globally.
Enterprise Holdings operates – through an integrated global network of independent regional subsidiaries and franchises – the
Enterprise Rent-A-Car,
Alamo Rent A Car and
National Car Rental brands, as well as more than 9,900 fully staffed neighborhood and airport locations in more than 90 countries. Enterprise Holdings is the largest car rental company in the world, as measured by revenue and fleet. In addition, Enterprise Holdings is the most comprehensive service provider and only investment-grade company in the U.S. car rental industry.
The company and its affiliate
Enterprise Fleet Management together offer a total transportation solution, operating nearly 1.9 million vehicles throughout the world. Combined, these businesses – accounting for $22.3 billion in revenue in fiscal year 2017 – include the
Car Sales,
Truck Rental,
CarShare,
Rideshare vanpooling,
Zimride,
Exotic Car Collection and
Flex-E-Rent services, all marketed under the Enterprise brand name. The annual revenues of Enterprise Holdings – one of America’s largest private companies – and Enterprise Fleet Management rank near the top of the global
travel industry, exceeding many airlines and most cruise lines, hotels, tour operators, and online travel agencies.
Rey began her car rental career in 1992 as a customer service representative for Alamo Rent A Car, shortly after graduating from the University of Miami with a bachelor’s in advertising. Over the next decade, she was promoted to various roles in the sales and marketing division. In 2002, Rey was promoted to Affinity Marketing Manager for National Car Rental and Alamo Rent A Car. A year later, she was promoted to Emerald Club Marketing Manager.
In 2004, Rey was named Marketing Director where she was responsible for loyalty marketing and the strategic development and management of all marketing functions to support the sales teams for National Car Rental and Alamo Rent A Car. In 2008, she was promoted to Marketing Manager for National Car Rental. Rey was promoted to her current position in 2013.