Agenda & Speakers

Session Featuring Brookdale Senior Living

Session information coming soon!


Jonathan Ruchman, Senior Director, Customer Experience

Jonathan Ruchman joined Brookdale in February, 2014. He brings to Brookdale over 25 years of experience in brand marketing and customer experience. Jonathan’s career spans senior marketing roles with leading global advertising agencies including Grey Advertising (New York) and Euro RSCG (Chicago), serving brands such as Olive Garden, TWA, Avis, Hoover, Red Lobster, and others. Most recently, he served in key marketing positions at Allstate Insurance Company.  As Marketing Manager in the Corporate Marketing group, Jonathan developed the nationally recognized Allstate Good Hands® Field Goal Net program in college football.  As Senior Regional Marketing Manager, Jonathan led the Marketing and Customer Experience department for the $2 billion, five state Southern Region.  In this role, he worked with 750 local Allstate Agents on increasing customer acquisition and retention.
Jonathan is a designated CCXP and is responsible for managing Brookdale’s overall customer experience, with a focus on resident and family engagement.  He is a member of the CEO Committee on Culture, the BEST Standards Committee, and Brookdale Sustainability Leadership Council.  Jonathan also represents Brookdale on ASHA’s marketing sub-committee, responsible for launching a new Senior Housing Industry website:  WhereYouLiveMatters.Org.

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