Agenda & Speakers

Leveraging Personalization to Deliver Superior Customer Experiences

Tuesday, November 12, 2019 - 1:00 PM - 1:40 PM
In this session, Eliot Hamlisch, Senior Vice President, Worldwide Loyalty and Partnerships at Wyndham Hotels & Resorts looks at what it means to deliver superior customer experiences through personalization and the critical role that data plays as the foundation of those experiences. Gain insight into how Wyndham, the world’s largest hotel franchising company, leverages data in its own day-to-day operations while exploring best practices from other leading brands that are pushing the envelope on personalization.


Eliot Hamlisch, Senior Vice President Worldwide Loyalty and Partnerships, Wyndham Hotels & Resorts

Eliot Hamlisch serves as senior vice president, worldwide loyalty and partnerships at Wyndham Hotels & Resorts, one of the world’s leading hotel brand franchisors and hotel management services providers with more than 9,000 hotels across 80 countries under 20 hotel brands. In his role, Hamlisch oversees Wyndham Rewards, the company’s award-winning guest loyalty program, as well as its co-branded credit card, loyalty partnerships & sponsorships, rewards program marketing, and customer acquisition and retention efforts.
Previously, Hamlisch served as Wyndham’s head of global sales, overseeing a team of over 100 sales professionals tasked with generating more than $1B in annual revenue across the company’s worldwide hotel portfolio. He joined the organization in 2016 as vice president of sales innovation.
Prior to Wyndham, Hamlisch spent three years leading sales strategy and operations at Starwood Hotels and Resorts, where he was responsible for developing, executing and supporting strategic initiatives to drive profitable growth across the company’s North American portfolio.
Earlier in his career, Hamlisch held a number of strategic planning, business development and customer engagement positions with Deloitte Consulting and American Express Company. He graduated magna cum laude from Harvard College and received his Master's in Business Administration from Harvard Business School.

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