Agenda & Speakers

Personalization in Focus: Stop and Shop’s Journey to a Human-Centric Approach in a Rapidly Evolving Grocery Landscape

Wednesday, November 13, 2019 - 11:25 AM - 12:05 PM
ICF Next and Stop & Shop will discuss our collaborative process and combined focus on human centered design/humanizing loyalty in designing the Stop & Shop GO Rewards program.


Michelle Davis, Partner - Client Growth + Success, ICF Next

Michelle Davis has over 20 years of CRM, loyalty and integrated marketing experience and brings extensive knowledge in leading and developing winning strategies across many consumer-facing industries including retail, hospitality, financial services and consumer packaged goods.

Michelle has worked with some of the top-leading U.S. and global organizations in these verticals, including Procter and Gamble, Shell, Kellogg Company, Best Buy, Hallmark Cards Inc., Hasbro, Luxottica (including Sunglass Hut North America), Radisson Hotel Group, Hyatt Hotel Corporation, Darden Restaurants, Stop & Shop and many others. 

Michelle aims to deliver best-in-class solutions for her clients that keep the consumer in focus and push marketing boundaries to change the status quo. What may have worked in the past may not be right for today.

Robin Ruttle, Digital and Loyalty Marketing, Stop & Shop

Robin Ruttle has over 15  years of brand, CRM, loyalty, and integrated marketing experience across many consumer-facing industries including retail, hospitality, consumer packaged goods, and media. Robin currently leads the loyalty program at Stop & Shop, a leading grocer in the Northeast, with over 400 stores throughout NY, NY, CT, RI, and MA. She led the design of the company’s newly enhanced program, Stop & Shop GO Rewards, which will launch in early 2020. Robin also oversees the 6M membership base of the existing loyalty card program, providing personalized experiences and campaigns throughout the year.

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