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Agenda & Speakers

Loyalty360 Customer Awards Finalist Presentations: Loyalty & Advocacy

Tuesday, November 7, 2017 - 10:15 AM - 11:15 AM
Leading up to Tuesday’s Loyalty360 Customer Awards ceremony, the finalists competing in the 2017 awards will share details of their programs and strategies in fast-paced, 10-15 minute presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition and create happy, loyal customers.

Finalists in the loyalty & advocacy category will share how their brand is sparking authentic loyalty and/or advocacy within consumers, with the end goal of creating & sustaining organic & mesurable brand loyalty.

After the presentations, attendees will vote for their choices for bronze, silver, gold, and platinum in the particular category. 



Speakers

Colby Hutchinson, Manager Guest Feedback Programs, Best Western

Colby Hutchinson is the manager of guest feedback programs for Best Western® Hotels & Resorts. As the “voice-of-the-guest evangelist” for one of the world’s largest hospitality brands, his passion is helping others find opportunities to grow memories for their guests. He helps drive guest loyalty by working to implement customer-centric practices and energize corporate- and property-level teams for more than 4,100 hotels worldwide. Through this collaboration, he finds enhancements to the product experience, the service experience, staff engagement and leadership at hotels that create better overall guest experiences.

Michael Marino, CXO, Caesars Entertainment

Michael Marino is the CXO of Caesars Entertainment. 

Michael oversees the Total Rewards Loyalty program, which consists of customers from Caesars’ gaming, hospitality, and online businesses.  Michael also oversees the Caesars.com e-commerce business, digital media, and PlaybyTR, Caesars’ mobile app.  Michael’s previous roles within Caesars include Vice President and Executive Associate to the Chairman, President and CEO and Director of Marketing Analytics.  Prior to joining Caesars, Michael worked at Bain & Company and Capital One Financial.
 
Michael holds a BS in Computer Science and an MBA from the University of Virginia.

Stephen Kennedy, Director of Loyalty, Domino's

As an expert in engagement marketing, Stephen leads the development, execution and management of the award-winning Dominos® Piece of the Pie Rewards program; which has been a significant contributor to Domino’s continued business success. As Director of Loyalty Marketing, Stephen is responsible for the overall success and ongoing management of the loyalty program, directs the testing of the program to ensure continued success and has responsibility for member engagement, experience and program profitability. Leveraging over 15 years of marketing experience focused on brand strategy, insights, innovation, advertising and strategic planning, Stephen is constantly striving to take the Piece of the Pie Rewards program to the next level of engagement. Prior to joining Dominos, Stephen held management positions at General Motors, Grail Brand Labs, Campbell Ewald and Borders Group. He earned a Bachelor of Arts degree from the University of Michigan and a Masters of Business Administration from Eastern Michigan University.

Priscilla Yu, Director of Client Engagement and Optimization, RBC Rewards

Priscilla Yu is the Director of Client Engagement and Optimization for the RBC Rewards Loyalty Program.  She is responsible for the creation, implementation and ongoing optimization of an integrated customer engagement strategy across the Loyalty and Rewards Business driving sustainable competitive differentiation.

Priscilla has been with RBC since 2002 where she held various positions including credit card acquisition and the marketing of co-brand credit cards, product management and channel acquisition. In her last role with Personal Deposits and Investments, she led the acquisition strategies across the portfolio managing transformational initiatives making significant industry leading enhancements to deliver seamless digital experiences.

Prior to joining the bank, Priscilla worked at advertising agencies with clients ranging from telecom to pharmaceuticals.

She holds a B.A.  in economics and Psychology from Western University in London, Ontario.

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