Tuesday, November 7, 2017 - 9:00 AM - 10:00 AM
Leading up to Tuesday’s Loyalty360 Customer Awards ceremony, the finalists competing in the 2017 awards will share details of their programs and strategies in fast-paced, 10-15 minute presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition and create happy, loyal customers.
Finalists in the awareness and acquisition category will focus on the brand's ability to create interest amount prospectice customers for their current or potential product and/or service offering. This category will look at alignment between the organization’s offering, their customer, and how they are leveraging unique marketing strategies to enable a more detailed understanding of the customer in pursuit of increased responsiveness to targeted acquisition efforts.
After the presentations, attendees will vote for their choices for bronze, silver, gold, and platinum in the particular category.