While loyalty programs vary in their approach to attract and retain customers, one thing is certain: the landscape for customer loyalty is changing. Today there are more ways to reach customers than ever before, but at the cost of a marketing information overload. As potential customers sort through a trove of offers to find programs that fit their consumer habits, companies are struggling to stand out from the masses.
In this Customer Expo session, panelists from SONY and Universal Music will discuss how businesses can engage customers by offering alternative loyalty incentives and experiential rewards.
Key Takeaways:
- Loyalty companies need to drive value and engagement through a variety of different ways to both stand out to customers and retain their business
- When considering non-promotional elements of a value proposition, it is important to understand customer expectations and how they fit within the customer journey
- Non-promotional incentives and rewards have real ROI and can directly contribute to the business