Agenda & Speakers

Listening to Customers is Key Business Strategy within Ally Financial

In 2008, consumer confidence in the banking industry was at an all-time low. Millions of Americans felt insecure about their financial futures and turned their backs on the institutions they had previously trusted for many years. This came as a major blow to many banks, but a few rose to the occasion and decided to reinvent their brand. One of these banks was Ally, which launched the world’s first online-only bank, fueled by a responsibility to do right by customers.
 
By utilizing technology as a tool across various products and services, the company has created a unique online presence, which is further supported and amplified through social media channels that inform, educate and engage customers and fans with real-time engagements, informative content and exciting experiences.
 
In her conference session, Saloni Janveja, the Executive Director
of Social, Innovation and Direct to Consumer Insurance for Ally Financial, will explain how her company has been using social media technology to respond to customers in meaningful ways.
 
Key Takeaways:
  • - How is social media changing the customer experience with brands
  • - What are the challenges brands face with reaching customers through social
  • - How social can be used to drive customer loyalty and retention

Speakers

Saloni Janveja, Executive Marketing Director of Social, Innovation and Direct to Consumer Insurance, Ally Financial

Saloni Janveja is the Executive Marketing Director of Social, Innovation and Direct to Consumer Insurance at Ally Financial. She joined the company in 2008 as a Customer Relationship Management director to build out the journeys for Ally’s auto and bank customer base. In her current role, Janveja oversees enterprise social media efforts including customer engagement and prospecting, and she examines up and coming technology to keep Ally marketing efforts on the cutting edge.
 
Prior to joining Ally, Janveja held several roles at General Motors. She graduated from University of Michigan with a Bachelor of Business Administration in Finance, and went on to receive a Master of Business Administration in Marketing Strategy at University of Michigan’s Stephen M. Ross School of Business. In her free time, Janveja enjoys horseback riding and photography.
 

Agenda Overview

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