Agenda & Speakers

How Karisma Uses Declared Data Across the Customer Journey

Tuesday, November 12, 2019 - 9:35 AM - 10:15 AM
Internally, brands may create silos between marketing and customer service, but for the customer, it's all one brand experience—which means understanding and delivering on a customer's preferences needs to be a cross-functional priority. Jebbit's Pam Erlichman joins Elizabeth Fettes of Karisma Hotels & Resorts to share how their marketing team is taking a page from customer service and giving travel buyers an opportunity to share their likes, dislikes, motivations, and aspirations even before they're ready to buy. The end result? A highly relevant, personalized experience across all brand touch points, before, during, and after their vacation.


Elizabeth Fettes, VP of Marketing and Brand Strategy, Karisma Hotels & Resorts

Elizabeth Fettes is the head of Marketing & Brand Strategy for Premier Worldwide Marketing which is the exclusive worldwide sales and marketing representatives for Karisma Hotels & Resorts. Karisma is an award-winning luxury hotel collection which owns and manages properties in Latin America, the Caribbean and Europe with an impressive portfolio including the one and only Nickelodeon Hotels & Resorts and Margaritaville Island Reserve Resort, the all-inclusive brand of Margaritaville. Elizabeth oversees and transforms each brand to life within the consumer’s journey with tailored communications and marketing one to one, not one to all. From brand ideation to product development to interaction throughout the consumer lifecycle, Elizabeth has continued to improve the dialogue with the consumer to be one of meaning, value and putting the consumer’s needs front and center. With her previous experience at Regent Seven Seas Cruises, Royal Caribbean and the sports industry, she has continued her passion of creating an unique consumer marketing experience. She’s an avid sports fan – Miami Hurricanes (Go Canes), loves spending time with her family, traveling and curling up with her 150-lb French Mastiff, Patrick.

Pam Erlichman, CMO, Jebbit

Pamela Erlichman is the Chief Marketing Officer for Jebbit. With over 20 years of marketing experience, Pam is responsible for the Jebbit brand and customer experience. Prior to joining Jebbit, Pam was the Vice President of Marketing for Oracle Data Cloud, which included creation and growth of Oracle Data Cloud’s industry firsts the Data Hotline and the Data Lab brands, providing data strategy and education to brand, media and agency partners. Pam joined Oracle Data Cloud via the Datalogix acquisition, where she created and grew the marketing function from its inception. Prior to Datalogix, Pam worked at Digitas, leading relationships with world-class brands including Delta Air Lines, AT&T, FedEx, Ahold USA, Celebrity Cruise Lines, and Progressive Insurance.

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