Agenda & Speakers

GIANT Food Stores Goes Big with Choice Rewards Program

At GIANT, innovation is top of mind. The brand is always listening to customers and using their feedback to determine how they can better serve them in their busy lives. As one of the first retailers in the grocery industry to offer a loyalty program (launched in 2000; Gas Extra Rewards in 2005), customers are core to the brand’s mission. 
While GIANT’S existing program was extremely popular with customers, the brand saw an opportunity for an even more robust and valuable offering. 
Join GIANT’S Emily Mikus as she dives into GIANT’S transformation and its new GIANT Choice Rewards program, which features new ways for customers to redeem points beyond the pump. 
Key Takeaways:
- Keeping customers in the center of your brand’s focus in a dynamic, competitive and rapidly changing industry

- Best practices on loyalty program enhancements and creating an omni-channel experience

- Impacting customer behavior with personalized offers and the power of choice


Emily Mikus, Director of Loyalty & Shopper Marketing, GIANT Food Stores

Emily Mikus serves as the Director of Loyalty and Shopper Marketing at GIANT Food Stores.
In this role, Emily leads the team responsible for all aspects of GIANT’S loyalty program, GIANT Choice Rewards, including the strategy, management and execution. She also has oversight of the company’s shopper marketing programs.
Emily has nearly 15 years of experience in the grocery industry and has held various positions at GIANT over the years. Prior to her current position, Emily held positions in Strategic Planning and Business Development, Insights, Marketing and Store Operations. Emily’s breadth of experience in providing strategic leadership and consumer research support for multiple disciplines across the business lends to a deep, longitudinal understanding of consumers, brands and competitors, with a customer-minded focus and analytical drive to continually uncover new opportunities and innovate new solutions.
Emily earned a Bachelor of Science degree in business administration from Millersville University. She currently serves on the Occupational Advisory Committee for Careers and Technology at the Carlisle Area School District and is a proud mom of two young boys.

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