Agenda & Speakers

Turning Today's Customers into Tomorrow's Loyal Fans

Tuesday, November 12, 2019 - 4:35 PM - 5:15 PM
To build brand loyalty in today’s digital-first world, where limitless choice lies at consumer fingertips, brands must do more than offer transactional rewards — they must create deep, meaningful connections with their customers. This requires going beyond traditional loyalty programs to focus on creating personal, valuable, and unique customer experiences that foster long-term relationships and advocacy.
The days of static point-based loyalty are behind us. Traditional programs are now evolving into much more with exclusive and personalized benefits and experiences.
Join Donatos Pizza Chief Marketing & Information Officer Kevin Myers, Best Buy Senior Marketing Manager of Loyalty & Membership Mariona Belles, Sleep Number Senior Director of CRM and Loyalty Lisa Erickson, and Cheetah Digital VP of Global Loyalty Sales Jon Siegal (moderator) as they explore:
• How brands are developing and advancing loyalty with today’s consumers
• Why brands are moving beyond basic points and discounts and instead finding results with sophisticated loyalty programs that deliver exclusive rewards and unique engagement opportunities
• How brands are leveraging customer data to deliver uniquely-tailored customer experiences at the right moment.



Kevin Myers, Chief Marketing and Information Officer, Donatos Pizza

Kevin Myers is the Chief Marketing and Information Officer at Donatos Pizza.  In his first year Kevin has successfully “fused” the Marketing and Technology teams with innovations, growth projects, common purpose and joint goals, budgets and expected ROI. He joined Donatos following an impressive career with retail brands and software companies leading their marketing, product development, and sales efforts. Kevin specializes in “connecting the dots” often missed when chasing industry trends, implementing leading-edge technologies, and innovative branding/marketing programs. This enabled the organizations he led to align innovation to fueling sales, meeting profits, leveraging influencers and elevating the overall customer experience. 
While most of Kevin’s career has been in marketing and sales, he credits his engineering degree from The Ohio State University as giving him a unique advantage in aligning technology to unresolved problems, unmet needs and unique market opportunities.

Lisa Erickson, Sr. Director of CRM and Loyalty, Sleep Number

As the Sr. Director of CRM & Loyalty, Lisa leads the development, execution and management of Sleep Numbers Loyalty program, the InnerCircle, as well as all direct mail and email programs. Lisa is responsible for the overall success and ongoing growth and management of these programs.  She directs the testing of all programs to ensure continued evolution and growth.  She is responsibility for the InnerCircle member engagement and program profitability. Leveraging her deep experience in retail, holding positions in merchandising, finance, strategic and promotional planning and marketing she is able to activate new initiatives quickly and successfully. Lisa is constantly striving to take the InnerCircle program to the next level of engagement. Prior to joining Sleep Number, Lisa held management positions at Best Buy and the Department Store Division of Target Corporation. She is born and bred in Minnesota, living there all her life and earning her Bachelor of Science degree from the University of Minnesota in Retail Merchandising and Business.

Moderator: Jon Siegal, VP of Global Loyalty Sales, Cheetah Digital

Jon Siegal has 30+ years helping businesses use digital and social experiences to acquire new customers and grow existing customer relationships. His clients include the International Olympic Committee, NBA, MLB, NFL, CraftWorks, Nautica, Donatos Pizza and many more.

Jon is currently Vice President of Global Loyalty Sales at Cheetah Digital. He was part of the team that built Cheetah Digital’s loyalty solution and underlying engagement data platform and is responsible for growing the company’s presence across key industries such as Retail, Restaurant and Travel.

Prior to joining Cheetah Digital, Jon was a Vice President of Sales at CRM category creator, Siebel Systems.  He was a member of the Founder’s Circle at Siebel Systems and was consistently recognized as one of the top contributors to the company’s growth from $40 million to $2 billion in annual revenue.

Jon received a Master’s degree in Business Administration from the John E. Anderson Graduate School of Management at UCLA and a Bachelor’s degree in Economics from UCLA.

Mariona Belles, Senior Marketing Manager of Loyalty & Membership, Best Buy

Mariona Belles has over 12 years of international business experience leading digital transformation initiatives. Originally from Barcelona, Spain, she holds an MBA from ESADE Business School. She led digital programs in the travel and ecommerce industries in several European countries: Germany, Sweden, Spain and the UK before moving to the Twin Cities. Before joining Best Buy she was a Digital Strategist at Three Deep Marketing supporting key accounts like Red Wing, Medtronic, and Nestle. At Best Buy she launched multiple digital capabilities including Wish List, Student Deals and Digital Member Offers. Over the last two years she has been leading the My Best Buy loyalty and membership program focusing on transformation. She is also a certified leadership coach, possesses an agile certification by the University of Minnesota and is passionate about helping business grow through digital transformation.

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