Agenda & Speakers

Creating Effective Partnership Opportunities with a Brand “Ally”

Tuesday, November 12, 2019 - 11:20 AM - 12:00 PM
As a customer-centric company with passionate customer service and innovative financial solutions, Ally is relentlessly focused on "Doing it Right" and being a trusted financial-services provider for its consumer, commercial, corporate and automotive dealer customers. Ally continuously pushes its brand to be innovative and forward-thinking with measurable results, as proven through their disruptive approach to market, award-winning campaigns, social media strategy, digital presence and raving fans. As Ally connects with brands and properties through sponsorship opportunities, their mission remains the same- to be an “ally” to not just their customers but to the fans and partners as well.
While there is a huge interest in brand sponsorships, choosing the right partnerships that are beneficial to customers while elevating each brand can be a challenge. During this session, Ally Financials’ Bridget Sponsky will share insights from their brand sponsorship experiences, factors they take into consideration when developing new alignments, their disruptive approach and how successful partnerships can elevate both brands.


Bridget Sponsky, Sr. Director of Enterprise Marketing, Ally

Bridget Sponsky is the Sr. Director of Enterprise Marketing at Ally leading a team responsible for the strategic direction and execution of brand advertising, content, sponsorships and partnerships. 

Prior to joining Ally in October 2008, Bridget held various positions at several advertising agencies including Young & Rubicam, Doner and Campbell-Ewald in the areas of brand, retail, experiential and entertainment advertising.

As a mentor to Michigan-area college students, Bridget focuses much of her free time in the development of her mentees.  She is also a current board member of The Bottomless Toy Chest, a non-profit organization devoted to bringing joy, hope and toys to pediatric cancer patients.  As an Ally LEADing the Way award recipient serving as an example of what it means to be a leader, Bridget was also part of the Ally team awarded the 2017 FCS Financial Marketer of the Year and consistently demonstrates a commitment to support Ally, her customers and her colleagues. 

Bridget earned a bachelor’s degree in advertising from Michigan State University.  She is a busy mother of two and active in fundraising and volunteerism for several community organizations.

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