Agenda & Speakers

2018 Loyalty360 Customer Awards Finalist Presentations: Brand Messaging & Communication

Leading up to Thursday’s Loyalty360 Awards ceremony, the finalists competing in the 2018 awards will share details of their programs and strategies in fast-paced, 10-15 minute presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition and create happy, loyal customers.

After the presentations, attendees will vote for their choices for bronze, silver, gold, and platinum in the particular category.


Brian Roach, Marketing Director, Strategic Initiatives, Ally Financial

Brian Roach is marketing director, strategic initiatives at Ally. He brings his experience as a marketing leader to developing and implementing highly successful, integrated programs across multiple communications channels. Since joining Ally in 2014, Brian has held various positions in creative services and digital marketing. Prior to Ally, Brian spent 15 years at Bank of America, ending his time there as a senior vice president, marketing program manager.

Fred Pratt, Marketing Director, Best Western

Fred Pratt is a Director, Marketing at Best Western Hotels & Resorts. He leads research and strategy for the Best Western Rewards loyalty program, which claims over 36 million members worldwide. He’s driven to maximize marketing gains and can’t pass up the opportunity to connect the dots by leveraging business and customer information to reveal winning customer acquisition, retention and growth opportunities. Fred’s national brand experience includes CenturyLink, Hershey, PacifiCare, CIGNA, Health Net, AVNET, Four Seasons, Avis, Destination Hotels and ARAMARK.

Kristen Kille, Marketing Manager, Ally Financial

Kristen Kille is a marketing manager responsible for planning and delivering CRM strategies across the Ally Invest line of business.  In this role, she leads a team focused on onboarding, engagement, retention, cross sell and upsell for customer audiences.  Kristen and her husband reside in Charlotte, N.C. with their three dogs.  In her free time, she loves traveling, spending time with family and friends, and attending live sporting events.

Ryan Hill, Director of Customer Experience, Caesars Entertainment

Ryan Hill joined Caesars Entertainment in January 2018 as the Director of Customer Experience.  Ryan works closely with the loyalty team on various strategic and operational initiatives to drive acquisition and increased engagement in Total Rewards, Caesars 55M member loyalty program.  In addition, Ryan works on Customer Journey and Customer Experience projects, particularly as it relates to a guest's pre-trip and post-trip experience.  Prior to joining Caesars, Ryan was a consultant at Bain & Company and owned a technology-driven local services business. 

Siobhan Mitchell, Director of Loyalty Marketing, AccorHotels

After spending over 15 years as a senior account leader for some of Canada’s leading ad agencies, and working with a cross-section of North America’s biggest brands, including General Motors, J&J, MasterCard, Nestle and Infiniti/Nissan, Siobhan made the transition to a client role with Fairmont Resorts and Hotels International (FRHI) in 2014, leading the global marketing and communications for the loyalty programs in place at that time: Fairmont President’s Club, Swissôtel Circle, and Raffles Ambassadors.

When AccorHotels acquired FRHI, and the 3 brand-centric loyalty programs were migrated to the Le Club AccorHotels program, Siobhan lead the team through the customer contact process, including global member research, creative development and post-analysis/process review. She is now responsible for the continued success of the program in the North and Central American region.

Her strong technical and business qualifications coupled with a passion for smart, insight-driven creative work, have resulted in an impressive track record of successful campaigns and marketing programs, many of which have been recognized with numerous industry awards.  

Agenda Overview

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