Agenda & Speakers

2018 Loyalty360 Customer Awards Finalist Presentations: Brand Collaboration

Leading up to Thursday’s Loyalty360 Awards ceremony, the finalists competing in the 2018 awards will share details of their programs and strategies in fast-paced, 10-15 minute presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition and create happy, loyal customers.

After the presentations, attendees will vote for their choices for bronze, silver, gold, and platinum in the particular category.

Speakers

Chris Roution, Director of Marketing Partnerships & Business Development, T-Mobile

Chris Roution, Director of Marketing Partnerships & Business Development at T-Mobile. His nearly two decades of experience years spans, business development, strategic partnerships, product management and software development. As Director of Partnerships, Chris’ main focus these days is setting the partnership strategy, vision and execution for T-Mobile’s Customer Appreciation program, T-Mobile Tuesdays. Chris’ team manages a portfolio of brand partnerships across a broad range of industries, i.e., Entertainment, Gaming, Retail, Food & Beverage and e-Commerce.

Fred Pratt, Director of Marketing, Best Western

Fred Pratt is a Director, Marketing at Best Western Hotels & Resorts. He leads research and strategy for the Best Western Rewards loyalty program, which claims over 36 million members worldwide. He’s driven to maximize marketing gains and can’t pass up the opportunity to connect the dots by leveraging business and customer information to reveal winning customer acquisition, retention and growth opportunities. Fred’s national brand experience includes CenturyLink, Hershey, PacifiCare, CIGNA, Health Net, AVNET, Four Seasons, Avis, Destination Hotels and ARAMARK.

Michael Loizou, Director of Sales & Marketing, Troon

    

Toyin Powell, Director, Member Acquisition and Early Engagement Strategy, Wyndham Rewards

Toyin Powell is director of member acquisition and early engagement strategy on the Wyndham Rewards Customer Relationship Management (CRM) team at Wyndham Hotels & Resorts, the world’s largest hotel franchise company, with nearly 9,000 hotels across more than 80 countries on six continents. In her role, Powell is responsible for driving global member acquisition strategies and developing key member and hotel initiatives to engage members and drive loyalty within the program.  

Named a best hotel rewards program for the past four consecutive years by U.S. News and World Report, Wyndham Rewards is the only loyalty program of its kind to offer members a guaranteed 1,000 points with every qualified stay and flat redemption rate of 15,000 points per room per night at more than 25,000 hotels, vacation club resorts, affiliated resorts and vacation rentals around the world.

Prior to Wyndham, Powell served in multiple roles at American Express in NY, where she was held worked across different business units in diverse roles focused on marketing and analytics, product management, loyalty and field enablement.

Powell graduated from University of Pittsburgh and received her Master's in Business Administration from Fuqua School of Business at Duke University.

Agenda Overview

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