Agenda & Speakers

2018 Loyalty360 Customer Awards Finalist Presentations: Customer Experience & Engagement

Leading up to Thursday’s Loyalty360 Awards ceremony, the finalists competing in the 2018 awards will share details of their programs and strategies in fast-paced, 10-15 minute presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition and create happy, loyal customers.

After the presentations, attendees will vote for their choices for bronze, silver, gold, and platinum in the particular category.

Speakers

David Overman, Rewards Manager, BB&T

David has over 20 years experience in sales leadership, strategy, marketing, communications and client management. He began his career in banking, serving in various capacities including risk management, business lending, financial center management and mortgage origination. David entered the Rewards & Payments industry in the late 1990’s with Connexions Loyalty where he was responsible for negotiating strategic partnerships with some of the nation’s largest financial institutions.  Now with BB&T, David leads the Card-Based Services’ Customer Experience and Loyalty team in the development of relevant, innovative, technology-driven solutions that deliver greater customer engagement and loyalty. A graduate of UNC-Chapel Hill with a B.A. in Economics and Industrial Relations, David is an active volunteer for the YMCA, United Way and other charitable organizations.

Katherine McKinley, Senior Marketing Analyst, Pepsi

Katherine joined PepsiCo in 2015 supporting the marketing innovation team within North America Beverages. In this role, she was responsible for identifying cultural trends as well as partnering with emerging influencers to create first-to-market brand activations. In 2016, Katherine transitioned to the Shopper Marketing organization where she oversaw all Mountain Dew retail programs across large and small format customers. She led in-store execution and programming for key national accounts, including Dollar General, Circle K, and 7/11. Most recently, Katherine joined the Pepsi brand team where she leads consumer promotions and communications. In early 2018, she launched the Pepsi Stuff loyalty program which has gained tremendous momentum and success for the brand.

Prior to joining PepsiCo, Katherine attended the University of Michigan where she earned a BBA from the Ross School of Business. She currently lives in New York City and enjoys exploring new restaurants, playing tennis, and traveling.

Mark Staples, Associate Director, Kellogg's

Mark has over 15 years’ experience in loyalty, promotions and consumer relationship marketing.  His work began at ePrize (now HelloWorld) where he led the loyalty and promotion strategy for Coca-Cola and the MyCokeRewards program.  He has held roles at the Kellogg Company leading the creation, implementation and activation of national promotions and key strategic partnerships.  For the last 2.5 years he has led the Kellogg’s Family Reward program and has been instrumental in its evolution from a code based program to one based on receipt image and loyalty card validation.

A graduate of the University of Michigan with both a B.A. and an MBA, Mark enjoys spending time with his family, reading and getting outdoors.

 

Stephanie McGinley, Digital Communications Manager, National Lacrosse League

  

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