Agenda & Speakers

2018 Loyalty360 Customer Awards Finalist Presentations: Awareness & Acquisition

Leading up to Thursday’s Loyalty360 Awards ceremony, the finalists competing in the 2018 awards will share details of their programs and strategies in fast-paced, 10-15 minute presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition and create happy, loyal customers.

After the presentations, attendees will vote for their choices for bronze, silver, gold, and platinum in the particular category.


Scott Byrer, Director Consumer Engagement, Adidas

With nearly ten years of digital marketing experience in the footwear, apparel and consumer electronics spaces, Scott now oversees consumer engagement for adidas in the US market. As a part of his role, he leads a team that looks after all CRM efforts for the market, including consumer acquisition, email, push notifications and the all-new membership program, Creators Club. He lives in Portland, OR with his wife, son and French bulldog.

Fred Pratt, Director of Marketing, Best Western

Fred Pratt is a Director, Marketing at Best Western Hotels & Resorts. He leads research and strategy for the Best Western Rewards loyalty program, which claims over 36 million members worldwide. He’s driven to maximize marketing gains and can’t pass up the opportunity to connect the dots by leveraging business and customer information to reveal winning customer acquisition, retention and growth opportunities. Fred’s national brand experience includes CenturyLink, Hershey, PacifiCare, CIGNA, Health Net, AVNET, Four Seasons, Avis, Destination Hotels and ARAMARK.

Ryan Hill, Director of Customer Experience, Caesars Entertainment

Ryan Hill joined Caesars Entertainment in January 2018 as the Director of Customer Experience.  Ryan works closely with the loyalty team on various strategic and operational initiatives to drive acquisition and increased engagement in Total Rewards, Caesars 55M member loyalty program.  In addition, Ryan works on Customer Journey and Customer Experience projects, particularly as it relates to a guest's pre-trip and post-trip experience.  Prior to joining Caesars, Ryan was a consultant at Bain & Company and owned a technology-driven local services business. 

Siobhan Mitchell, Director of Loyalty Marketing, AccorHotels

After spending over 15 years as a senior account leader for some of Canada’s leading ad agencies, and working with a cross-section of North America’s biggest brands, including General Motors, J&J, MasterCard, Nestle and Infiniti/Nissan, Siobhan made the transition to a client role with Fairmont Resorts and Hotels International (FRHI) in 2014, leading the global marketing and communications for the loyalty programs in place at that time: Fairmont President’s Club, Swissôtel Circle, and Raffles Ambassadors.

​When AccorHotels acquired FRHI, and the 3 brand-centric loyalty programs were migrated to the Le Club AccorHotels program, Siobhan lead the team through the customer contact process, including global member research, creative development and post-analysis/process review. She is now responsible for the continued success of the program in the North and Central American region.

Her strong technical and business qualifications coupled with a passion for smart, insight-driven creative work, have resulted in an impressive track record of successful campaigns and marketing programs, many of which have been recognized with numerous industry awards.  

Agenda Overview

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