Agenda & Speakers

2018 Loyalty360 Customer Awards Finalist Presentations: Loyalty & Advocacy

Leading up to Thursday’s Loyalty360 Awards ceremony, the finalists competing in the 2018 awards will share details of their programs and strategies in fast-paced, 10-15 minute presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition and create happy, loyal customers.

After the presentations, attendees will vote for their choices for bronze, silver, gold, and platinum in the particular category.


Nadav Gan, Vice President, Franchise Strategy, AMC Networks

Nadav Gan is Vice President of Franchise Development at AMC Networks, where he is focused on maximizing value of AMC Studios-owned assets and intellectual property, promoting the development of global franchises and serving growing fan communities. This includes fan engagement, eCommerce, location-based entertainment, gaming, and other initiatives to support franchises such as “The Walking Dead Universe”, “Into the Badlands”, “The Terror”, and “Lodge 49".

Prior to AMC, Nadav spent four years with Univision Communications, where, as the Director of Enterprise Development, he ran commercial partnerships, business incubation, corporate venture investments, and corporate strategy.

Nadav holds an MBA from the Massachusetts Institute of Technology (MIT), Sloan School of Management, and he currently sits on the Advisory Boards of a several media-related startups, and on the NYC Executive Board of Save a Child’s Heart Foundation.

Darrin Samaha, Vice President of Brand, Yesway

Darrin Samaha as Yesway’s VP of Brand, leads the charge with respect to the creation, growth, and cultivation of the Yesway brand across all channels. He is responsible for the launch and management of the award winning Yesway Rewards customer loyalty program, development of all digital and social media marketing strategies, direction of the company’s media relations efforts, and the creation and execution of its targeted advertising campaigns. Prior to joining Yesway, he was Chief Creative Officer and founder of Blue Coda, a boutique advertising agency where he created and built Blue Coda’s corporate brand and vision and led the firm’s creative teams overseeing creative work on behalf of Home Depot, Virgin and Partners Healthcare and Harvard University. Darrin is a graduate of Tufts University and is currently an Executive MBA candidate at the Kellogg School of Management at Northwestern University. He lives in Boston with his wife and is an avid surfer and snowboarder and has a passion for the arts and music.

Kelly Mahoney, Senior Director of Customer Marketing, Ulta Beauty

Kelly has a proven executive leadership track record and over 15 years’ experience driving revenue growth through loyalty, payment, and technology-led marketing solutions.

Kelly is the Senior Director of Customer Marketing at Ulta Beauty, responsible for the Ultamate Rewards Loyalty program, member lifecycle communications and enterprise-wide personalization strategies as well as the CRM solutions. She plays a critical role in delivering value added programs to our members, enabling associates to deliver a superior member experience, and increasing top-line growth to the enterprise.  

Prior to this role, she held the position as Director of Strategy at Ulta Beauty, responsible for the strategic plan for retail process optimization by focusing on the development and execution of omni-channel solutions, mobile payment, associate training & communications.

She is currently an advisory board member for Hatch Loyalty (formerly known as Belly) providing strategic guidance on efforts to scale the enterprise business and shape the long term strategic vision.

Prior to joining Ulta Beauty, Kelly led a strategic Practice Unit within Eire Direct Marketing, specializing in the development and implementation of: Loyalty/Rewards, CRM, Data Analytics, Mobile, and Campaign Management solutions for major retail clients.

At BP, Kelly led the transformation of BP’s retail technology platforms to an enterprise-focused customer loyalty and engagement solution, enabling BP Driver Rewards coupled with CRM capabilities that enhance consumer behavior across 10,000 retail locations, driving top-line sales growth and margin improvement.

Ron Davis, Senior Manager Loyalty Operations, Sleep Number

As the Senior Manager of Loyalty Operations, Ron manages the development, execution and management of Sleep Number’s InnerCircle Loyalty program. Ron is responsible for the success of the loyalty program by ensuring customers are delighted and key metrics are achieved.  He manages all program initiatives and operationalizes them.  He is responsible for the InnerCircle member engagement, growth and profitability. His experience in retail, sales, operations, project management and information technology provide a unique and holistic approach to the loyalty program which allows for quick implementation of new functionality using an agile approach. Ron is consistently working to delight his customers and improve the program using feedback from the members directly as well as leveraging the program to provide benefits to various departments within Sleep Number. Prior to joining Sleep Number, Ron held management positions at Rent a Center and Hollywood Video as well as serving as a commissioned officer in the U.S. Army. He was born and raised in Ohio but has lived in multiple states and countries in his career. Ron holds a Bachelor of Science in Computer Science, a Master in Business Administration and is certified as a Project Management Professional and Six Sigma Green Belt.

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