Agenda & Speakers

2018 Loyalty360 Customer Awards Finalist Presentations: Customer Insights

Leading up to Thursday’s Loyalty360 Awards ceremony, the finalists competing in the 2018 awards will share details of their programs and strategies in fast-paced, 10-15 minute presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition and create happy, loyal customers.

After the presentations, attendees will vote for their choices for bronze, silver, gold, and platinum in the particular category.


Andrew George, Associate Director, National Customer Experience Marketing, Canadian Red Cross

Andrew George is the Associate Director of Customer Experience Marketing at the Canadian Red Cross. Living and working in Vancouver, British Columbia, he spent the last 3 years focused on customer experience initiatives and analysis and customer journey discovery. Andrew is a former Loyalty360 Gold Award winner in the category of Brand Messaging and Communication in the Customer Experience category.

Don Fox, CEO, Firehouse Subs

Don Fox is Chief Executive Officer of Firehouse of America, LLC, in which he leads the strategic growth of Firehouse Subs, one of America’s leading fast casual restaurant brands. Under his leadership, the brand has grown to more than 1,116 restaurants and non-traditional locations in 44 states, Puerto Rico, Canada, and Mexico, and is recognized as one of the best franchises in the country. Don sits on various boards of influence in the restaurant community, and is a respected speaker, commentator and published author. He was recognized by Nation’s Restaurant News as 2011’s Operator of the Year. In 2013, he received the prestigious Silver Plate Award from the International Food Manufacturers Association (IFMA), was recognized by as the No.1 Executive in the fast casual restaurant community, and received the National Restaurant Association’s Advocacy Leadership Award.

Suzanne McDonnell, Senior Marketing Manager, Sony

Suzanne McDonnell is a Senior Marketing Manager at Sony Corporation of America.  She is a marketing technology enthusiast and tireless consumer advocate with nearly a decade of marketing experience at Sony. 

Suzanne leads the partner management and people based marketing team responsible for working in concert across the Sony business units to deliver seamless experiences that strengthen consumer engagement and emotional connection to the brand. Her data driven marketing approach is fueled by the power of Sony’s robust first party data set, analytics and technology stack.  Suzanne is a thought leader in progressing Sony’s people based marketing initiatives with a keen focus on developing effective, multi-channel strategies that deliver measurable 1:1 results. 

Toyin Powell, Director, Member Acquisition and Early Engagement Strategy, Wyndham Rewards

Toyin Powell is director of member acquisition and early engagement strategy on the Wyndham Rewards Customer Relationship Management (CRM) team at Wyndham Hotels & Resorts, the world’s largest hotel franchise company, with nearly 9,000 hotels across more than 80 countries on six continents. In her role, Powell is responsible for driving global member acquisition strategies and developing key member and hotel initiatives to engage members and drive loyalty within the program.  

Named a best hotel rewards program for the past four consecutive years by U.S. News and World Report, Wyndham Rewards is the only loyalty program of its kind to offer members a guaranteed 1,000 points with every qualified stay and flat redemption rate of 15,000 points per room per night at more than 25,000 hotels, vacation club resorts, affiliated resorts and vacation rentals around the world.

Prior to Wyndham, Powell served in multiple roles at American Express in NY, where she was held worked across different business units in diverse roles focused on marketing and analytics, product management, loyalty and field enablement.

Powell graduated from University of Pittsburgh and received her Master's in Business Administration from Fuqua School of Business at Duke University.

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