Agenda & Speakers

Using Red Shoes to Find the “Sole” of Your Company

When it comes to making an impact in the business world, especially when up against “big money,” success comes largely down to the ability to stand out and be bold. Countless companies are willing to make a change in order to offer customers the best product possible, but very few are willing to go far enough to make transformationalchanges. This is the focus of Red Shoes, a concept centered on standing out and creating positive experiences for both colleagues and customers.
In a market that seems to be moving toward customer experience as a central theme, brands are looking for ways to incorporate an empathetic human element into their company DNA.  This is where Red Shoes Living comes in, enabling brands to find their core values and turning this soul into a mission statement that drives success and, more importantly, bold outcomes that are only possible through transformational shifts along the company identity. Join Lonnie Mayne as he walks attendees through the foundational pillars of Red Shoes, and how this philosophy applies to the increasingly connected world of customer loyalty.
Key Takeaways:
- Being aware of your company’s culture and turning this into positive outcomes for both the brand and its customers
- Creating organizational alignment between a brand and its employees
- The importance of sustainability to a workplace culture, both in and out of the office 


Lonnie Mayne, Founder & CEO, Red Shoes Living

Lonnie Mayne created Red Shoes Living while serving as president of InMoment. What began as an internal initiative to define and give structure to the distinctive InMoment culture, quickly grew into a vehicle through which Mayne and the company could provide support for a necessary, but often neglected factor so necessary in building successful, customer-centric organizations: the human factor.

Today, Lonnie is an internationally recognized speaker and coach, sharing his message of “standing out” and creating exceptional experiences for employees, customers and in personal relationships. He has become a regular presenter at the prestigious British Citizen Awards. Held biannually at the Palace of Westminster, the awards recognize individuals for doing extraordinary things, truly making a difference in their local communities.

Whether it's business or personal, Lonnie believes that Red Shoes Living is a way of life. His impactful presentations and leadership coaching provide guidance to individuals and organizations on how to create authentic, memorable relationships and cultures. 

Agenda Overview

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