Agenda & Speakers

The Changing Role of Leadership in Building Customer Loyalty

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Organizations are increasingly focused on building true customer loyalty, and for many loyalty leaders that means thinking about the traditional marketing mix in new and different ways. Join this panel of loyalty marketing executives as they sit down with Mark Johnson, CEO of Loyalty360, for a riveting discussion about how the role of marketers is changing in light of the customer loyalty evolution.

Key takeaways:

- How high-level marketers must adapt their role in the face of a constantly shifting loyalty marketing arena
- How innovation can spring from viewing traditional problems through the lens of “new-school” marketing principles
- How, as customer expectations evolve, leadership can drive the organizational transformation needed to appease growing loyalty marketing demands


Seth Rabinowitz, Senior Vice President, Marketing & Fan Engagement, New York Jets

Seth Rabinowitz is entering his fourth season with the Jets and 15th in the NFL. Rabinowitz joined the Jets in April 2013 as Senior Vice President, Marketing & Fan Engagement. In this role, Rabinowitz oversees several critical channels through which Jets fans can interact with the team: the gameday experience at MetLife Stadium; stadium food & beverage and merchandise sales; the team’s annual calendar of special events, promotions and other off-the-field activities; the team’s mobile app for smartphones; and the Jets Rewards program.  Prior to joining the Jets, Rabinowitz was an independent sports and entertainment industry consultant, working on marketing and business strategy assignments for corporate and public sector clients.  He also co-founded a startup digital marketing company.

Previously, Rabinowitz enjoyed an 11-year career at the NFL League Office in New York.  During this time, he performed a wide range of roles including Strategic Planning, Corporate Development, International and Marketing. Rabinowitz was instrumental in the launch of several new lines of business for the NFL and for the development of many successful strategies to grow the NFL business in the United States and around the world.  His tenure included a two-year assignment with NFL Europa, during which time he was based in Frankfurt, Germany.  Rabinowitz holds a bachelor’s degree from Williams College and a master’s degree from the University of Pennsylvania. He resides in Westchester County, NY with his wife and three sons.

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