Agenda & Speakers

Loyalty Straight to Your Doorstep: The Story of Boxed, and How It Continues to Shake Up E-commerce

The climate for e-commerce is at its strongest point in years, with giants like Amazon leading the charge. While the space continues to thrive, however, it has also become ripe for disruption by a company that is able to capitalize on the opportunity. This is the thinking behind Boxed, an e-tailer looking to make bulk shopping easy and seamless through a differentiating customer experience and a commitment to adapting according to customer needs, made possible by its wealth of customer data in comparison to other verticals.
 
Join CMO Jackson Jeyanayagam as he explains to attendees how Boxed is looking to disrupt e-commerce through a focus on mobile and a fresh take on the e-commerce experience, from the moment customers visit the site to the moment their package arrives at their door and beyond.

Key Takeaways:

1. Understanding and responsibly leveraging the customer data available to e-commerce brands
2. The importance of creating authentic bonds with consumers in a space that is traditionally thought of as impersonal
3. The critical requirement of offering an app that is not only functional, but enhances the overall experience.

Speakers

Jackson Jeyanayagam, CMO, Boxed

Jackson Jeyanayagam is currently Chief Marketing Officer for Boxed.com, leading all marketing efforts for the fast-growing e-commerce start-up. Previously, Jackson was Head of Digital for Chipotle responsible for leading all digital marketing efforts including mobile, content, social media, CRM and analytics.

In his prior role, Jackson was SVP, Digital Strategy at Taylor where he built and oversaw the digital marketing practice group and supported a number of brands including Diageo, P&G, Nestle, Jordan Brand, NASCAR, Starwood, 3M and Capital One. Before Taylor, Jackson was a Director at Citizen Paine where he led social media integration and influencer marketing for Old Spice as well as Dentyne, working closely with each brand team and their collective agencies to create and implement through the line campaigns.

Jackson started his career at Waggener Edstrom working with clients such as Microsoft and T-Mobile. Personally, Jackson serves on the Board of Directors for the University of Oregon Alumni Association as well as the Arts & Business Council of New York. He is also on the Advisory Board for Dynamic Signal and DriverMiles.

Agenda Overview

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