Join SVP of Marketing Communications Lori Medici and Justin Roisman, loyalty program manager, as they discuss the passion and commitment Perry Ellis has for their customers. In this session, attendees will learn how a large global corporation with over 30 brands, offices all over the globe, a diverse product line steeped in operational efficiencies, and effective product production and placement creates unique engagements that speak to the individual customer and drive powerful emotional loyalty.
 
Join us as Perry Ellis discusses the company’s heritage and its vision for the evolving future focused on the customer through technology, innovation, and steadfast commitment to the consumer.
 
Perry Ellis will detail the journey of their 50th anniversary giveaway winner Jordan, who will join Lori and Justin on stage for a fireside chat to wrap up this powerful session as to how Perry Ellis is setting a high bar for the fashion and retail industry.
 
Takeaways:
1. How a large global corporation builds meaningful connections with its consumers.
2. How Perry Ellis is evolving their customer loyalty focus through technology and innovation
3. Using programs that enable raving fans like Jordan to speak for the brand in a unique and powerful manner.