The HumanaVitality program is a great success story and is one of the earliest wellness programs to reward its members for improving their health. While the program has been in place for several years, it is still seeing strong growth in participation, engagement and reward redemptions. This session will share the elements needed to change lifestyle behaviors, motivate behavior change, improve customer retention, and increase engagement.
Attendee Takeaways:
- The incentive program elements needed to change lifestyle behaviors
- HumanaVitality’s incentive structure and how it’s designed to motivate behavior change
- The impact that an incentive-based wellness program can have on engagement and healthcare costs
- How variety and quantity in reward redemption options help keep customers engaged and active