Wednesday, October 24, 2018 - 9:15 AM - 10:00 AM
One challenge faced by large chains is creating a unique presence in the communities they serve. Firehouse Subs, for example, consists of over 1,100 locations nationwide, yet establishes an identity that creates both a consistent experience and a local flavor that represents and benefits the community. Exemplifying this commitment to corporate social responsibility is the company’s philanthropic work through The Firehouse Subs Public Safety Foundation. Through multiple fundraising channels, the company raises money for firefighting equipment and, consequently, creates an incredible amount of engagement through its commitment to this cause.
Join Firehouse Subs CEO Don Fox for a Customer Expo session focusing on the importance of finding unique engagement channels, including CSR, and leveraging them to create authentic bonds with both consumers and communities as a whole.
Key Takeaways:
- The effectiveness of building community-specific experiences to establish local presence at franchise locations
- CSR, and how it’s being used as an effective tool for unique engagement
- The importance of maintaining a consistent brand experience across all locations