Tuesday, November 7, 2017 - 3:10 PM - 3:55 PM
SleepNumber is a long purchase cycle business, which is non-traditional for most loyalty program brands. However, loyalty and engagement is not a new concept for the brand. Before integrating their existing Innercircle loyalty program with the InnerCircle online program, SleepNumber had been creating champions out of clients by incentivizing their Insiders with refer-a-friend initiatives and building leads from those referrals. In realizing the value of customer advocacy, SleepNumber saw an opportunity to further engage and reward customers through digital/social activities and acquire new business by adding an online loyalty program to increase engagement.
In this session Lisa Erickson, Sr. Director - Customer Relationship Management & Loyalty at Sleep Number and Emily Rudin, Chief Customer Officer of CrowdTwist will provide an overview of Sleep number’s InnerCircle loyalty program, the benefits the program provides from a brand and member perspective, their promotional strategy and the success and the future vision for the program.