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Agenda & Speakers

Thinking Small to Win Big, with Pearle Vision

The Pearle Vision brand identity is one that has the potential to be exceptionally challenging: the 1,000+ location chain seeks to be appreciated at a local level, viewed as a friendly neighborhood retailer and medical practice. However, the brand has succeeded in both roles, given its continued growth and renowned CX practices. How does the store successfully connect with these ground level customers while maintaining its large presence around the world?
 
CMO & VP Doug Zarkin, in his Customer Expo session, will share with attendees how the brand has experienced staggering success at multiple levels in a complex industry, providing both retail and medical services at its brick and mortar stores while delivering CX that allows them to fulfill their brand promise of an amazing patient experience on every visit.

Key Takeaways:
 
- Exploring loyalty marketing as both an art and a science, and embracing both the creative and the analytical components of the process.

- Maintaining message consistency, especially when facing constraints either internal or external.

- The foundational role and purpose of marketing, and how that baseline definition has played into Pearle Vision’s journey.

 

Speakers

Doug Zarkin, VP - CMO, Pearle Vision

Doug Zarkin is a senior-level, global strategic marketing executive with an impressive array of honors and recognition for his marketing and brand building successes in the retail arena at companies such as Avon, Limited Brands and Kellwood. In 2012, Doug joined Luxottica as the VP-Chief Marketing Officer for Pearle Vision where he is currently responsible for the global strategic marketing, visual merchandising, product promotion and store design for Luxottica's global optical franchise business. In 2015 and again in 2016 , Doug was recognized with an Effie for marketing excellence in HealthCare Services Marketing for leading the brand revitalization work for Pearle Vision. When not at the office, Doug can be found on the tennis court or in the pool with his two kids.

Agenda Overview

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