Building and maintaining a loyal customer base through digital transformation requires innovation centered on deepening customer engagement. In this workshop, Stephen Kennedy of Domino's will share how the world’s leader in pizza delivery is leveraging innovative platforms to engage its loyal customers. You’ll learn what the right recipe is for your business to create a compelling loyalty program that is both simple for your customers to understand yet innovative enough to stand out.
Additionally, Epsilon’s experts will share insights into some of the key trends loyalty marketers have embraced, including:
- - How to give members the recognition that they expect – knowing who they are along with their expectations
- - Some strategies as to how brands can reach members with the right message, in the right channel, at the right time
- - How the Internet of things dramatically increases the ways and places loyalty marketers are going to be able to engage with consumer