Tuesday, November 12, 2019 - 11:20 AM - 12:00 PM
As a customer-centric company with passionate customer service and innovative financial solutions, Ally is relentlessly focused on "Doing it Right" and being a trusted financial-services provider for its consumer, commercial, corporate and automotive dealer customers. Ally continuously pushes its brand to be innovative and forward-thinking with measurable results, as proven through their disruptive approach to market, award-winning campaigns, social media strategy, digital presence and raving fans. As Ally connects with brands and properties through sponsorship opportunities, their mission remains the same- to be an “ally” to not just their customers but to the fans and partners as well.
While there is a huge interest in brand sponsorships, choosing the right partnerships that are beneficial to customers while elevating each brand can be a challenge. During this session, Ally Financials’ Bridget Sponsky will share insights from their brand sponsorship experiences, factors they take into consideration when developing new alignments, their disruptive approach and how successful partnerships can elevate both brands.