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As loyalty continues to evolve, brands must find new ways to interact with consumers across the channels that they find most meaningful to command attention. Whether companies have an existing loyalty program or are launching one for the first time, it’s essential that they expand their loyalty strategy to include engagement drivers, in addition to focusing on spend behaviors.
Join Julie Gerola, VP/GM, Marketing & Digital Operations at Marvel Entertainment and Emily Rudin, Chief Customer Office at Crowdtwist, for a look at how the brand leverages a multichannel loyalty program with engagement-based drivers to drive fan engagement, reach new audiences, and boost sales.
Key Attendee Takeaways:
- Understand why a Points for Engagement strategy is an important consideration for brands today
- Learn how Marvel engages consumers with point-earning activities
- Explore how Marvel ignites its passionate fan-base with unique rewards and experiences
- Hear how Marvel is building a broader community of fans through its loyalty program