According to a recent Accenture survey, 78 percent of U.S. consumers are retracting from loyalty programs. Hibbett’s program started off strong, quickly enrolling more than 6 million members on file. But soon after the program began, they started seeing engagement suffer and core KPI’s drop.
This presentation will focus on the evolution of Hibbett’s loyalty program from traditional loyalty to a program fueled by customer insights and financial analysis.
The speakers will walk the audience through their journey from a robust analysis of the old program to the insights that catalyzed a redesign and relaunch of the transformed Hibbett loyalty program.
Key Takeaways:
-Analyzing your current program
-Transforming your program if KPI’s decline
-Understanding success and how to measure for it