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Imagine being able to redeem for rewards anywhere, anytime, and for making virtually any purchase. In an age of instant gratification, attaining such a goal has become almost mythic among marketers. For years, merchants and credit card companies have attempted to link purchase behaviors and rewards redemptions on various levels, but dissimilar technologies and the difficulty of integrating numerous POS systems have always muddled the process. U.S. Bank, however, has finally cracked the code with its Real-Time Rewards.
By removing the merchant from the equation altogether, and thereby avoiding the need for complex technological and disparate POS integrations, U.S. Bank has assumed control of the entire process. Now a patented system syncs U.S. Bank’s transaction platform with its reward point engine, which has enabled redemptions for any purchase made by a FlexPerks Visa card. Whether purchases are made at the point of sale, at home on a laptop, or through a mobile device, the customer benefits from real-time customer engagement, and without merchant involvement.
Join Bob Daly, U.S. Bank Senior Vice President of Retail Payment Solutions, for a session that highlights how to get beyond the morass of technology to create a simple, relevant, and instantaneous redemption strategy.
Key takeaways from this session include:
• Why customer satisfaction is highly correlated with redemption
• How to overcome the POS integration challenges faced by both merchants and technology providers
• How personalized and experiential rewards are increasing transactional behavior and engagement
• How technology can increase simplicity, rather than add complexity