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There is a growing customer engagement trend that is undoubtedly moving toward digital and away from the static activation of an idea. In this respect, many marketing efforts are becoming more interactive and more immersive. Video is now playing an increasingly larger role in these types of marketing efforts. When executed properly, online and digital video campaigns can command the power of storytelling to create compelling narrative content that connects with the day-to-day lives of viewers.
For Church’s Chicken, its digital video campaigns are all about making great content that succeeds on an emotional level. Through an innovative nine part online documentary series called the World’s Fastest Drummer, which tells the extreme sport’s backstory through the eyes of the participants, and its unique Church’s Love Compton video, which relates the local history and progressive evolution of Compton, California, Church’s Chicken connects with consumers in ways that many traditional advertising mediums cannot.
Join Mark Snyder, CMO of Church’s Chicken, to learn how cutting-edge digital and video can connect and engage both individuals and communities in relevant and deeply meaningful ways.
Attendees will gain a clear understanding of . . .
- Church’s three-pronged digital strategy and how these pillars bring relevant and rewarding content to customers
- How to activate video story telling that is both compelling to current audiences and able to reach new customers
- Why the success of video campaigns should be measured as an increase in engagement overtime